Platinum Born’s “Born Leaders” marketing campaign, which started in early May, aims to inspire women of all ages to choose platinum jewelry as a way to show their originality and inventiveness.
According to Rebecca Moskal, Platinum Born‘s vice president of marketing, each of the women featured in the campaign chose their own Platinum Born looks, which represent their distinctive style and unique character in the pictures. Giving women a say in crafting the campaign is one of its distinguishing features, she says.
The commercial features six Born Leaders: TV journalist Soledad O’Brien, model-turned-entrepreneur Pritika Swarup, fashion and creative director Rajni Jacques, Ghia creator Mélanie Masarin, boat skipper Shannon Carleton, and civic activist Winter BreeAnne. They were photographed by Cass Bird, while Tatijana Shoan served as creative director..
Among the jewelry in the Born Leaders photos is the flexible and clasp-free Limitless Loop bracelet, which BreeAnne wears on her upper arm, and the lariat-style Luna Magnetic necklace, which Snapchat executive Jacques chose and wears as a choker.
Other highlighted jewelry, all crafted by artisans in Japan and exclusively supplied in North America by Suna Bros., includes newly presented pieces from Platinum Born‘s Debut, Celestial, and Prestige lines.