As Vishu, the beloved Malayali spring festival, approaches, the anticipation of new beginnings and new dreams fills the air across Kerala and parts of Tamil Nadu. In the Malayalam calendar, this time-honored event signals the start of the new year.
Platinum jewellery, with its astonishing 95% purity, is an ideal gift option this Vishu. With a variety of alternatives to pick from, such as a delicate platinum bracelet, a bright platinum necklace, a playful platinum earring, or an elaborate platinum ring, platinum jewellery is sure to leave an everlasting impression as a sign of eternal love.
This Vishu, give your loved ones the eternal elegance of platinum jewelry. May your Vishu be filled with joy, prosperity, and the eternal brilliance of Platinum.
Vaishali Banerjee, Managing Director of Platinum Guild International-India, commented on this auspicious occasion, saying, “Vishu is an important auspicious occasion that is celebrated with great pomp throughout Kerala. It heralds the start of the new year and represents prosperity and good fortune. Platinum jewellery, with its intrinsic virtues, is the appropriate way to commemorate this wonderful occasion. It is the favored option for those looking for an emotionally charged and one-of-a-kind transaction. This results in an increase in in-store traffic and demand. We are looking forward to an exciting Vishu for all of our retailers. We send our blessings to everyone for a wonderful Vishu and wish you a year of wealth and achievement.”
Joy Alukkas, Chairman of the Joyalukkas Group, says that Vishu is a time to celebrate new beginnings. The contagious excitement of ringing in the New Year with meaningful gifts of appreciation and affection for family and friends promises a large increase in demand for Platinum jewelry. Platinum jewellery for men and women is the chosen option of the more sophisticated client. We anticipate an increase in demand for platinum jewellery that will continue into the new year.”
Paul J Alukka, Managing Director of Jos Alukkas, stated, ‘We couldn’t be happier that Vishu, the festival of abundance, harvest, and fortune, is almost here. We are already noticing an increase in demand for jewellery as we prepare to ring in the new year, particularly platinum, which has become a popular choice for clients looking for the perfect gift to commemorate this important event. And as the celebrations approach, we are confident that they will generate a positive spirit that will result in a significant increase in sales throughout the year”.
Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “Vishu is one of the most auspicious days observed in Kerala. There is a lot of enthusiasm surrounding the New Year, and we anticipate increased traffic at our stores from customers looking to make meaningful purchases with platinum jewelry. We have witnessed an increasing affinity for platinum jewellery among the younger demographic, who seek meaningful purchases and more contemporary designs. This tendency is predicted to continue during the Vishu festivities.