CaratLane, India’s largest digitally native omni-channel jewellery brand, is gearing up to celebrate Dhanteras, which is not only the most auspicious occasion to buy jewellery but also marks the beginning of the biggest wedding season.
Along with Diwali celebrations, the month is set to see an uptick in weddings across the country. With approximately 35 lakh weddings scheduled to take place between the last two months of the year, there’s an increasing demand for fine jewellery and wedding gifts from close family members, solitaire engagement rings and modern mangalsutras, which are a big hit with the brides.
Recognising the cultural significance of this auspicious season, the brand has curated a diverse range of offerings, including the new festive collection, Alpona, inspired by a 100-year-old Bengali art form. Along with new designs, the brand also has various offers to incentivise customers to make their purchases. The main festive offer is flat 25% off on diamond prices of 4000+ designs, accompanied by various limited-time special deals for existing customers.