India’s largest jewellery retail brand, Tanishq from the Tata Group, has announced the launch of its curated collection of green-coloured jewellery, in sync with the global ‘Green’ trend for the upcoming spring-summer season in the US. The love for green gemstones is seen across Bollywood celebrity weddings as well.
The collection features a medley of jewellery pieces that are designed to complement the entire spectrum of the wardrobe, from casual monotones to semi-formal, formal, and even Indo-Western outfits. The curation includes diamond and green gemstone necklaces, polki chokers, earrings, bracelets, and more, giving customers the flexibility to create their unique fashion statement.
The company said the Spring-Summer season is expected to see a surge in jewellery sales, with the US market projected to reach $60.42 billion in annual revenue in 2023. Tanishq’s offering caters to the Indian-American community who have made the US their home and remain connected to their roots in India. The jewellery designs are contemporary with the touch of India that amalgamates beautifully with the wide variety of ensembles.
Beate Steinfeld, Trend and Design Head – Tanishq International, expressed excitement over showcasing the curation, “Tanishq’s latest Spring-Summer curation is a perfect reflection of our commitment to stay ahead of the curve and deliver exceptional jewellery designs. The multitude of colours of nature are crafted into the jewellery pieces that pair perfectly with the latest fashion trends. We are excited to offer our trend-forward and discerning US consumers a chic and effortless way to mark the beginning of summer.”
Tanishq’s first US store opened in January 2023 in New Jersey, featuring 6,500+ unique jewellery designs in a 3,750-square-foot space. The Tanishq New Jersey store is attracting customers from across the East Coast, including Virginia, Maryland, Philadelphia, and Boston. The company plans to expand in the US and Canada, considering multiple cities.