Strategic $4 million deal to stimulate innovation and increase production capacity.
Fenix and Dholakia Lab Grown Diamond have acquired Lusix in a strategic $4 million agreement to drive innovation and increase manufacturing capacity.This acquisition represents a significant milestone in the lab-grown diamond industry. and Dholakia Lab-Grown Diamond, both based in New York, have purchased Israeli grower Lusix for $4 million. Benny Landa founded Lusix in 2016, and the company has been at the forefront of innovation in the lab-grown diamond sector, with over $152 million invested since its creation.
During the bidding process, both Fenix and Dholakia offered identical terms before deciding to split the production under confidential conditions. The agreement, granted by Judge Irit Weinberg Nusowitz of the Central District Court in Lod following a multiple-bidding procedure, is a significant step ahead in both firms’ visions to enhance technologies, increase production, and profit on the expanding global demand for lab-grown diamonds. The judge found in favor of the Group’s offer because of the company’s commitment to maintaining Lusix personnel and advancing the company’s original growth goals.
The transaction represents the culmination of both firms’ ambitions to increase output and boost R&D. Fenix and Dholakia Lab-Grown Diamond have pledged to retain Lasix’s research labs and teams in Israel, assuring the continuity of its pioneering work while employing 13 workers for at least a year and 10 workers for at least six months. The judgment also secures existing work terms, recognizing the staff’s contributions to Lusix‘s achievements thus far.
“Fenix Diamonds is dedicated to providing inexpensive, ethical, and sustainable lab-grown diamonds to a global consumer base. The technological advancements that the Lusix acquisition delivers are consistent with our aim of continuing at the forefront of innovation. Managing Director Naman Parikh stated, “We want to offer our customers greater value through larger diamonds in a cost-effective manner.”
Hasu Dholakia of Dholakia Lab-Grown Diamond emphasized the acquisition’s fit with their long-term growth strategy. According to a recent Bain & Co. analysis, the market for lab-grown diamonds is estimated to reach $29 billion by 2028. Adding Lusix to our portfolio will allow us to increase manufacturing capacity and push the boundaries of innovation in our industry, laying the groundwork for new goods and technologies,” Dholakia stated.
For Fenix and Dholakia Lab-Grown Diamond, acquiring Lusix is a strategic step to consolidate their positions as ecologically conscious leaders in an industry that is continually expanding in order to fulfill demand from a growing global base of discerning customers. With Lusix‘s distinct capabilities under their collective stewardship, both companies look forward to expanding their offering, continuing to and expanding the use of renewable energy resources, developing ground-breaking production and manufacturing technology, and leading advancements that will shape the future of a sustainable and energy efficient lab-grown diamond industry over the next decade.