Ms. Sandrine Conseiller, CEO of De Beers Brands, paid a visit to the GJEPC headquarters in Mumbai on August 30th for a general discussion covering a variety of themes, including the marketing of natural diamonds. Ms. Conseiller was accompanied by Ms. Shweta Harit, Global Senior VP at De Beers, and Mr. Amit Pratihari, Vice President at De Beers Forevermark India.
GJEPC was represented by Mr. Vipul Shah, Chairman; Mr. Ajesh Mehta, Convener – Diamond Panel; Mr. Milan Chokshi, Member – Diamond Panel; and Mr. Sabyasachi Ray, Executive Director.
Representatives from both organizations agreed on the need for a more coordinated approach to increasing consumer trust and awareness of the unique properties of natural diamonds.