In the Deira Gold Souk in Dubai, the IIJS Premiere door-to-door campaign has effectively started, involving 29 well-known jewelry merchants. Phase one of the campaign invites retailers and wholesalers to IIJS with the goal of helping Indian exporters and manufacturers establish new contacts in the Middle East market.
Due to Dubai’s reputation as a global center for luxury products and a mingling pot of various cultures, the city was chosen strategically to serve as the launchpad for this Middle East D2D road show.