GJEPC’s international buyer outreach campaign for IIJS Bharat Premiere continued to gain traction with a focused visit to Dubai’s Gold & Diamond Park, a prominent jewellery trading destination and home to many leading retailers across the region.
As part of the door-to-door initiative, the outreach team engaged with over 50 established jewellers, presenting the extensive sourcing opportunities available at IIJS Bharat Premiere while highlighting India’s position as a global leader in gem and jewellery manufacturing.
The campaign was met with a positive response, with several diamond retailers showing keen interest in attending the exhibition. Buyers highlighted the event’s impressive scale, diverse product offerings, cutting-edge manufacturing capabilities and the opportunity to connect with leading Indian jewellery manufacturers at a single venue as key reasons for participation.
The visit also helped deepen engagement with the regional jewellery community, provided valuable market feedback and extended invitations to buyers from across the GCC to visit the show.
The Gold & Diamond Park initiative is part of GJEPC’s broader global buyer promotion programme, which aims to bring more than 1,100 trade buyers from the Middle East to IIJS Bharat Premiere.