Pandora Launches Lab-Grown Diamond Jewellery in Spain and Italy

Pandora has expanded its lab-grown diamond jewellery range into Spain and Italy, coinciding with the opening of new flagship stores in Barcelona and Milan.

The Danish jewellery brand said the expansion marks another step in its strategy to make diamond jewellery more accessible and bring its lab-grown diamond collections to a wider audience.

Opened on 12 June, Pandora’s Barcelona flagship is the brand’s third flagship store worldwide. Situated on the iconic Passeig de Gràcia, next to Gaudí’s Casa Batlló, the 175-square-metre store is the only Pandora location in Spain to offer the company’s lab-grown diamond collection.

In Italy, Pandora inaugurated its Milan flagship on 26 June at the prominent junction of Corso Vittorio Emanuele II and Piazza San Babila. Spread across 250 square metres over two floors, the store will serve as a key showcase for the collection, which is also available in 40 additional stores across the country as well as through Pandora’s online platform.

Pandora entered the lab-grown diamond segment in 2021 with the objective of offering more affordable diamond jewellery to a broader consumer base. The collection was first introduced through a pilot launch in the United Kingdom before expanding into North America. By 2024, the company had rolled out the range across several European markets.

With the latest expansion, Pandora’s lab-grown diamond jewellery is now available in the United States, United Kingdom, Canada, Australia, New Zealand, Denmark, Spain and Italy.

Earlier this year, Pandora published a report stating that its lab-grown diamonds have a carbon footprint approximately 90% lower than natural diamonds. The company also proposed adding carbon footprint as a “fifth C” alongside the traditional four Cs—cut, carat, colour and clarity. However, the Natural Diamond Council (NDC) disputed the methodology used in the report and questioned the data supporting the claim.