Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced Indian cricket star Smriti Mandhana as its newest brand ambassador. She joins actor Shah Rukh Khan in representing the brand as Candere continues to strengthen its connect with the younger generation of consumers.
One of India’s most celebrated women cricketers, Mandhana will headline the brand’s upcoming marketing campaigns. Her appointment aligns with Candere’s ongoing expansion strategy and its growing focus on the everyday jewellery category.
Ramesh Kalyanaraman, Director of Candere, said, “Smriti Mandhana’s impact goes well beyond cricket. She embodies ambition, authenticity and confidence—qualities that resonate with today’s consumers. As Candere evolves as a lifestyle jewellery brand, her association will help us build stronger connections with audiences across India.”
Speaking about the collaboration, Mandhana said, “I’m excited to partner with Candere, a brand that reflects the style preferences of modern consumers. For me, jewellery is an everyday expression of personal style rather than something reserved for special occasions, and Candere’s contemporary collections perfectly complement that outlook.”
Backed by Kalyan Jewellers, Candere currently operates an omnichannel network of over 130 retail stores across India.