Divine Solitaires and Ranka Jewellers Unveil Ambitious Expansion Plans to Strengthen Leadership in Pune’s Solitaire Diamond Jewellery Segment

In a major step reflecting their shared vision to lead and expand the solitaire diamond jewellery segment in Pune, Divine Solitaires and Ranka Jewellers have announced a focused strategic roadmap aimed at accelerating category growth and increasing their presence in the city’s rapidly growing solitaire market.

During a recent visit to Pune, Jignesh Mehta, MD & Founder of Divine Solitaires, held discussions with the extended leadership teams of both organisations. Representing Ranka Jewellers were Tejpal Ranka, Vastupal Ranka, Anil Ranka, Shlok Ranka, Vivaan Ranka, and Rushabh Ranka, while Divine Solitaires was represented by Hari Garg, National Business Head, along with Ronak Shah and Vishal Jain. The meeting resulted in a clearly defined business strategy focused on strengthening category leadership, expanding consumer acquisition, and driving long-term market growth.

Celebrating two decades of collaboration, the partnership between Divine Solitaires and Ranka Jewellers reflects a strong strategic relationship built on shared values, confidence in the category, and a long-term commitment to the natural diamond solitaire segment.

As part of their future growth plans, both brands are targeting over 30% market share in Pune’s solitaire diamond jewellery category within the next two to three years by leveraging their combined strengths in retail, market presence, and consumer trust.

Pune continues to be one of India’s key jewellery markets, with the city’s natural diamond jewellery sector estimated at nearly Rs. 2,500 crore. Within this landscape, solitaire diamond jewellery has emerged as one of the industry’s fastest-growing categories, witnessing significant growth in both value and volume.

Unlike gold jewellery, where growth is often linked to fluctuations in commodity prices, the solitaire segment is experiencing strong demand driven directly by consumers. Buyers are increasingly making aspiration-led and well-informed purchases, placing higher importance on quality assurance, product differentiation, and long-term value.

Changing consumer preferences are also contributing to this momentum. Market research and retail insights indicate that customers are becoming increasingly brand-conscious rather than solely price-focused, valuing trust, transparency, design uniqueness, and purchase confidence when investing in natural diamond jewellery.

Divine Solitaires is well-positioned to benefit from this shift through several key differentiators, including its 123 quality parameters that exceed industry standards, Hearts & Arrows precision standards, transparent pricing structure, customer-friendly buyback and upgrade policies, mobile app support, and one of the industry’s widest solitaire-focused design collections.

Ranka Jewellers, regarded as one of Pune’s most respected premium jewellery retailers, has built a strong multi-generational legacy in the city. With nearly 15 stores across Pune, the brand has established itself through customer trust, premium retail experiences, and a loyal clientele, making it one of the city’s most influential high-end jewellery retailers.

Together, Divine Solitaires and Ranka Jewellers plan to further strengthen the solitaire category in Pune through sharper assortment planning, enhanced in-store visibility, stronger customer education initiatives, and a differentiated retail proposition built around transparency, quality, and design leadership.

Jignesh Mehta, MD & Founder, Divine Solitaires, said, “Our association with Ranka Jewellers has now completed 20 years, reflecting the strength and consistency of this partnership. Both organisations have always believed in building categories with long-term intent rather than chasing short-term gains. Pune remains a highly important market for natural diamond solitaires, and together we have a strong and ambitious roadmap to reinforce our leadership in this category.”

Tejpal Ranka of Ranka Jewellers said, “Our partnership with Divine Solitaires has consistently generated strong business value over the years. From healthy ROI and stock-turn ratios that outperform industry benchmarks to minimal dead inventory risk, the category fundamentals have remained extremely strong. The exclusivity of Divine products also gives us a distinct competitive edge, with customers specifically returning to Ranka for Divine Solitaires. This is further strengthened by Divine’s pricing transparency, buyback and upgrade policies, and strong product differentiation.”

Vastupal Ranka of Ranka Jewellers added, “One of the biggest advantages of working with Divine Solitaires is the strong customer response and confidence it creates at the retail level. The category has delivered healthy movement, lower inventory risk, and strong repeat customer engagement. Divine’s quality standards, including its 123 quality parameters and Hearts & Arrows precision, combined with transparent pricing and customer-first policies, help build deeper trust and stronger conversions.”