Limelight Lab Grown Diamonds Opens First Exclusive Store in Gorakhpur, Expands Uttar Pradesh Presence
Limelight Lab Grown Diamonds, India’s largest and most trusted lab-grown diamond jewellery brand, has strengthened its footprint in Uttar Pradesh with the launch of its first exclusive store in Gorakhpur.
The store was inaugurated by Dr. Manglesh Kumar Srivastav, Mayor of Gorakhpur, and Gaurav Singh Sogarwal (IAS), Municipal Commissioner of Gorakhpur, along with Karamjyot Singh Chawla, Director of Limelight Lab Grown Diamonds, and regional partners Rajesh Tulsyan and Kamal Banka, in the presence of the company’s leadership team. The opening marks another important milestone in the brand’s expansion across promising jewellery markets in India.
Located on Park Road in the heart of Gorakhpur, the new showroom reflects Limelight’s strategy of entering emerging and high-potential markets. With this addition, the brand now operates seven stores in Uttar Pradesh and continues to grow its national network of over 60 stores across more than 45 cities.
Designed with a sleek and contemporary aesthetic, the store offers an elevated shopping environment where customers can explore Limelight’s wide range of CVD-studded lab-grown diamond jewellery crafted using Type IIA diamonds, known globally for their brilliance and purity. The collection includes timeless solitaires, elegant necklaces, statement earrings, bracelets, and versatile everyday jewellery suited for both special occasions and modern daily wear.
Gorakhpur, with its growing base of aspirational and style-conscious consumers, represents a promising market for the lab-grown diamond segment. Through this launch, the brand aims to introduce customers to a new generation of diamonds that blend luxury, innovation, and responsible sourcing.
To celebrate the launch and the festive occasion of Akshaya Tritiya, customers can enjoy exclusive offers including up to 30% off on diamond value, up to 50% off on making charges, and a free gold coin on minimum purchase value (*T&C apply). These offers are valid until 30th April.
Pooja Madhavan, Founder and Managing Director of Limelight Lab Grown Diamonds, said Uttar Pradesh remains a key growth market for the brand, and the Gorakhpur launch is a major step in strengthening its regional presence. She added that consumer preferences are shifting towards contemporary, design-led jewellery that is transparent and responsibly sourced, and Limelight aims to make lab-grown diamonds a more accessible and meaningful choice across India.
Karamjyot Singh Chawla, Director of Limelight Lab Grown Diamonds, added that the company’s expansion strategy focuses on building a strong retail presence in both established and emerging jewellery markets. He noted that growing awareness and acceptance of lab-grown diamonds, especially among younger consumers who value innovation, design, and authenticity, continues to drive demand.