PNG Jewellers’s National NewsLitestyle broadens its retail footprint with the launch of a new store in Kolhapur.

PNG Jewellers has strengthened its retail presence with the launch of its lightweight jewellery label, Litestyle by PNG, in Kolhapur. The store was inaugurated by Ruparani Sangramsinha Nigam and is strategically situated in Shahupuri, opposite the railway station. It features a thoughtfully curated collection of contemporary gold and diamond jewellery crafted for everyday sophistication.

The new outlet highlights minimal, modern designs created for women who value style, comfort, and versatility in their jewellery. With an emphasis on lightweight creations, the brand blends accessibility with refined design, aligning with changing consumer preferences.

Officially launched on March 22, 2026, the store marks Litestyle by PNG’s entry into the Kolhapur market, allowing customers to experience its latest collections firsthand. The brand also elevated its positioning in December 2025 by appointing Sara Tendulkar as its brand ambassador, reinforcing its appeal among younger audiences and contemporary fashion sensibilities.

As part of a planned expansion across Maharashtra starting March 2026, Litestyle is well-positioned to meet the growing demand for stylish, everyday jewellery that balances affordability with trend-driven design. Aimed at working women and younger consumers, the brand continues to focus on versatility, comfort, and modern aesthetics, while strengthening its footprint in Kolhapur and beyond.