Limelight Diamonds Strengthens Pune Presence with New Baner Store
Limelight Diamonds, India’s leading lab-grown diamond jewellery brand, has expanded its retail footprint in Maharashtra with the launch of a new exclusive store in Baner, Pune. This opening follows the success of its Bund Garden Road outlet and marks another significant step in the brand’s growth across key urban markets. The store was inaugurated in the presence of Karam Chawla, Director, along with regional partners Tara & Prasad Jawalkar and Neetal & Hrishikesh Budukh, and members of the leadership team.
Located in one of Pune’s fastest-growing and vibrant neighbourhoods, the Baner store highlights Limelight’s focus on tapping into markets that blend aspirational lifestyles with a rising demand for conscious luxury. With this addition, the brand further strengthens its nationwide presence, which includes over 60 stores across 45+ cities along with 40+ shop-in-shop outlets.
Designed as a contemporary and inviting retail space, the store offers a refined shopping experience featuring an extensive collection of CVD-studded lab-grown diamond jewellery. Crafted using Type IIA diamonds, known globally for their exceptional brilliance and purity, the collection includes solitaires, necklaces, statement earrings, bracelets, and versatile everyday pieces suited for both special occasions and daily wear.
Launched around Women’s Day, the store opening carries added significance, celebrating the confidence, ambition, and evolving preferences of modern Indian women. Reflecting a chic, premium, and minimalist aesthetic, the Baner outlet aligns with the brand’s vision of jewellery as a symbol of individuality, achievement, and mindful consumption.
To mark the occasion, customers can enjoy limited-period inaugural offers, including 26% off on diamond value and 26% off on making charges.
Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, emphasised that Maharashtra remains a key growth market, with Pune playing a central role in the brand’s expansion strategy. She noted the importance of strengthening presence in high-potential micro-markets like Baner, where demand for contemporary, design-led jewellery continues to rise.
Highlighting the timing of the launch, she also pointed to a noticeable shift in consumer behaviour, with more women making independent, value-driven purchases—an evolution that aligns closely with Limelight’s retail approach.
Karamjyot Singh Chawla, Director, added that Pune represents a strategically important market due to its cosmopolitan and well-informed consumers who appreciate both innovation and quality. He further noted the growing acceptance of lab-grown diamonds in such cities, where buyers are increasingly open to modern luxury alternatives.
He also underlined that the brand’s expansion strategy goes beyond increasing store count, focusing on building accessibility, strengthening trust, and fostering deeper consumer awareness within the lab-grown diamond segment.
With the launch of its Baner store, Limelight Diamonds continues to solidify its position as one of India’s most trusted and accessible lab-grown diamond jewellery brands, reinforcing its mission to bring conscious, responsibly crafted luxury into the mainstream.