Limelight Lab Grown Diamonds, recognised as India’s largest and most trusted lab-grown diamond jewellery brand, has expanded its footprint in Southern India with the opening of its first store in Andhra Pradesh, located in Visakhapatnam.
The store was inaugurated by Nirav Bhatt, Co-Founder of Limelight, along with Regional Partners Sridevi Budankailu and B. Vitalprasad, and members of the brand’s leadership team. The occasion was further honoured by the presence of Kinjarapu Rammohan Naidu, Hon’ble Union Minister of Civil Aviation.
Situated at Sampath Plaza, Opp. Rama Talkies Main Road, Visakhapatnam, the new outlet represents a significant step in Limelight’s strategic expansion across high-growth urban markets. With the city’s rising demand for premium, design-focused jewellery, Visakhapatnam offers strong potential to connect with a new generation of conscious luxury buyers. This launch adds to Limelight’s growing retail network of over 60 exclusive brand outlets and 40+ shop-in-shops spread across more than 45 cities nationwide.
The contemporary store design mirrors the brand’s emphasis on craftsmanship, transparency, and responsible luxury. Customers can explore a wide collection of CVD-studded lab-grown diamond jewellery crafted using Type IIA diamonds, known globally for their exceptional brilliance and purity. The assortment includes timeless solitaires, sophisticated necklaces, contemporary earrings, bracelets, and versatile everyday pieces suited for both special occasions and daily wear.
To mark the inauguration, the brand is offering limited-period launch benefits, including 15% off on diamond value, 15% off on making charges, and a complimentary gold coin on purchases exceeding ₹1 lakh.
Pooja Madhavan, Founder & Managing Director of Limelight Lab Grown Diamonds, stated that the brand’s journey has focused on building a scalable, future-ready retail model anchored in design excellence, transparency, and consistent quality. She emphasised that the company’s vertically integrated structure enables efficient expansion while ensuring a seamless and trusted experience for customers across markets. She added that Visakhapatnam’s inclusion in the retail network underscores the brand’s strategy to steadily expand into emerging growth markets and make responsible, contemporary diamond jewellery more accessible across India.
Nirav Bhatt, Co-Founder, noted that as the lab-grown diamond segment matures in India, cities that blend tradition with progressive consumer mindsets are showing strong traction. He highlighted that Visakhapatnam represents this balance, where appreciation for craftsmanship meets openness to innovation. He further explained that the expansion aligns with Limelight’s broader strategy to build long-term consumer trust through accessible retail formats and transparent communication, reinforcing lab-grown diamonds as a credible and future-ready choice.
With the launch of its Visakhapatnam store, Limelight Lab Grown Diamonds continues to strengthen its retail presence across South India, reaffirming its position as one of the country’s most trusted and accessible lab-grown diamond jewellery brands. The new outlet reflects the brand’s commitment to delivering distinctive, responsibly crafted jewellery aligned with modern lifestyles and conscious luxury values.