The Khol Ring by Etiq embodies a thoughtful blend of Eastern influences and Western design sensibilities.
The Khol Ring by Etiq embodies a thoughtfully calibrated blend of Eastern heritage and Western design sensibilities. Anchored in hand-carved gemstone innovation, the piece is designed to enhance tactile interaction and emotional resonance for a refined audience. Introduced in late 2025 as part of Etiq’s core offering, the ring reflects the brand’s commitment to individuality, personalization, and refined playfulness.
Drawing inspiration from extensive travels across India, Creative Director Kartik Shah reinterprets the distinctive form of the traditional Khol drum—often adorned with intricate brass accents—into a modern wearable symbol. The design bridges cultural legacy with contemporary polish, positioning the ring as a meaningful keepsake that invites mindful engagement and a sense of lighthearted rhythm in everyday wear.
At its center is a premium hand-carved lapis lazuli stone, precisely sculpted to mirror the iconic contours and decorative details of the Khol drum. The gemstone is set within a precision-crafted 18-karat yellow gold band that allows the stone to spin smoothly, introducing an element of kinetic charm and subtle interactivity. The hand-wrought gold construction offers lasting durability and a rich, warm finish, while in-house gemstone cutting ensures exceptional quality control and customization flexibility. Although lapis lazuli defines the signature version with its deep blue hue and symbolic significance, the design lends itself to broader material variations.
Priced at $3,500 for the core lapis edition, the Khol Ring offers an accessible entry point into Etiq’s fine jewelry essentials while maintaining a strong premium perception. The piece is available direct-to-consumer through etiqdesign.com and is seamlessly integrated into the brand’s core collections for omnichannel presence.
Designed for affluent consumers seeking versatile statement jewelry, the Khol Ring appeals to those who value cultural narrative, interactive design, and understated luxury—making it suitable for daily wear or thoughtfully curated gifting.
Ultimately, the Khol Ring showcases Etiq’s ability to translate cultural inspiration into distinctive, high-engagement design, strengthening brand equity through joyful sophistication and dynamic craftsmanship rather than conventional static luxury.