GIVA has released its Valentine’s Day brand film as part of its new campaign, ‘All Yours. Love, Sealed in Silver’, delivering a light-hearted and relatable commentary on modern relationships and the popular concept of “green flags.”
The film uses satire to tell its story, featuring a woman playfully performing a ritual to banish common relationship red flags such as mixed signals, poor texting habits, and late-night liking of other women’s photos. These tongue-in-cheek moments reflect behaviours often joked about among friends, making the narrative instantly familiar and engaging.
As the story progresses, the man wakes up declaring that he has transformed into a “better man.” When challenged to prove this change, he does so by gifting GIVA jewellery—cleverly reinforcing the campaign’s message that genuine green flags are shown through thoughtful actions rather than words.
Through this narrative, GIVA positions itself as a modern symbol of meaningful romance, where love is demonstrated through sincere gestures and lasting expressions.
With its Valentine’s campaign, GIVA combines humour with contemporary cultural insights, portraying silver jewellery as a timeless emblem of connection, commitment, and emotional expression in today’s love stories.