Kushals, one of India’s leading fashion and silver jewellery brands, has strengthened its footprint in Telangana with the simultaneous opening of four new stores in Hyderabad. This landmark expansion was celebrated with a grand launch event at the Kondapur outlet, which was attended by popular South Indian star Priyanka Mohan, also introduced as Kushals’ brand ambassador for South India, adding star appeal to the occasion.
The newly opened stores, ranging from approximately 1,300 to 1,700 square feet, are thoughtfully designed to provide a welcoming, immersive, and premium shopping environment. Showcasing over 5,000 finely crafted designs, the outlets offer a wide assortment of jewellery—from festive and office wear to bridal collections and everyday essentials. Customers can explore an extensive mix of styles, including antique, kundan, zircon, temple, and sterling silver jewellery.
Kushals’ collections cater to diverse tastes with a versatile range of necklaces, chokers, earrings, rings, pendant sets, bracelets, kadas, maang tikas, and brooches, blending classic Indian design sensibilities with modern fashion trends.
Sharing his views on the expansion, Ankit Gulechha, Director – Marketing at Kushals Fashion Jewellery, said that Hyderabad is a trend-conscious market with customers who closely follow evolving fashion and jewellery styles. He noted that the brand has received a consistently positive response in the city over the years, reinforcing Kushals’ strong connection with local shoppers. He added that the brand remains focused on delivering superior craftsmanship and a wide variety of stylish designs, while increasing accessibility through continued store expansion across Hyderabad.
Actress Priyanka Mohan, speaking at the launch, highlighted how Kushals’ jewellery seamlessly combines traditional charm with contemporary aesthetics. She described the collections as elegant, versatile, and easy to style for both special occasions and everyday wear, expressing her delight in being part of the Hyderabad launch and in seeing the brand bring its thoughtfully designed jewellery closer to consumers.
To commemorate the launch, Kushals Fashion Jewellery has introduced exclusive inaugural offers for early customers. With these additions, the brand now operates 17 stores in Hyderabad, further reinforcing its presence in Telangana and expanding its reach across the city.
With a network of over 100 stores in 40 cities, Kushals continues its aggressive growth strategy and plans to open more than 300 stores across India over the next three years. The Hyderabad expansion underscores the brand’s commitment to making fashionable, high-quality jewellery accessible to customers nationwide.