Limelight Diamonds Expands South India Footprint with New Exclusive Store in Coimbatore
Limelight Lab Grown Diamonds, India’s leading and fastest-growing lab grown diamond jewellery brand, has further strengthened its presence in South India with the opening of its latest exclusive store in Coimbatore. This launch marks an important milestone in Limelight’s expansion journey, as the brand now operates over 50 exclusive stores and 40+ shop-in-shops across more than 45 cities nationwide—underscoring growing consumer confidence and reinforcing its leadership in India’s rapidly evolving lab grown diamond market.
The new store was inaugurated by Karam Chawla, Director, Limelight Lab Grown Diamonds, alongside Regional Partner Harsha Vardhan and members of the brand’s leadership team. Located at one of Coimbatore’s key retail hubs, the store presents Limelight’s extensive range of premium CVD-studded diamond jewellery, including sophisticated necklaces, statement solitaires, contemporary earrings, bracelets, and versatile everyday designs.
Speaking on the launch, Karam Chawla said, “South India has consistently demonstrated a preference for premium, purposeful jewellery, and Coimbatore is a city that appreciates fine craftsmanship alongside innovation. With this new store, we aim to serve customers who seek brilliance, authenticity, and conscious luxury. The Coimbatore outlet will play a pivotal role in strengthening our Southern India presence and addressing the evolving aspirations of today’s consumers.”
Designed in Limelight’s signature minimal and immersive style, the store offers a refined and modern retail environment. The space reflects the brand’s commitment to craftsmanship, innovation, and responsible luxury, aligning seamlessly with the expectations of discerning, design-conscious shoppers.
To celebrate the opening, Limelight is extending special inaugural offers, including 15% off on diamond value, 15% off on making charges, and a complimentary gold coin on purchases above ₹1 lakh.
Commenting on the expansion, Pooja Madhavan, Founder and Managing Director, Limelight Lab Grown Diamonds, said, “Each new store brings us closer to our vision of making lab grown diamonds a trusted, accessible, and future-ready choice for Indian consumers. Reaching the milestone of 50+ exclusive stores reflects the strong confidence placed in this category nationwide. Coimbatore is a discerning, design-led market, and our presence here aligns with the city’s growing interest in sustainable and innovative luxury. Our focus remains on driving awareness, expanding access, and introducing world-class diamond jewellery to newer regions through a robust and scalable retail network.”
With the launch of its Coimbatore store, Limelight Lab Grown Diamonds continues to accelerate its national expansion, bringing thoughtfully crafted, technologically advanced, and ethically produced lab grown diamond jewellery to customers across India.