Tanishq Expands US Presence With Two New Boutique Openings

Tanishq has strengthened its expansion in the United States with the launch of two new boutiques this year, reinforcing its presence across eight key retail markets and bringing Indian fine jewellery to a wider American audience.

In Florida, the brand debuted its first Orlando boutique at The Florida Mall. The sleek, refined store features over 5,000 gold, diamond and gemstone creations, with collections curated specifically for local tastes. Soft-launched on 4 October and officially inaugurated on 4 December, the Orlando location was chosen for its international visitor appeal and its growing South Asian population, making it an ideal showcase for Tanishq’s craftsmanship and heritage.

Simultaneously, Tanishq opened its eighth US outlet in Tysons Corner, Virginia. Spanning 5,500 square feet, the showroom began operations on 8 August and marked its grand opening on 2 December. Strategically located within the Washington DC–Maryland–Virginia (DMV) region, the store caters to the area’s strong Indian and South Asian community, offering thoughtfully curated collections that merge traditional techniques with modern aesthetics.

Together, these launches underscore Tanishq’s wider US growth strategy, building on its expanding network that now extends across New Jersey, Texas, Illinois, Washington, Georgia, California, Virginia and Florida.