Tanishq Celebrates India’s Women’s World Cup Win with Rings Made from Gold Exchanged Nationwide

Tanishq has honoured the Indian women’s cricket team’s ICC Women’s Cricket World Cup triumph with a tribute inspired by national pride. Each player received a custom-made ring crafted from gold contributed through exchanges by families across the country, transforming a collective celebration into a shared symbol of appreciation.

The initiative leverages Tanishq’s long-running Gold Exchange programme, which enables customers to trade in old gold purchased from any jeweller. The programme has grown significantly, with more than 1.8 lakh kilos of gold exchanged by 32 lakh Indians so far. Recently, the brand introduced a 0% deduction on gold exchanges across karats, making the service even more accessible nationwide.

Ajoy Chawla, CEO of Titan’s Jewellery Division, said the team’s win is a moment that will inspire generations. The rings, he explained, recognise the players’ determination and carry with them the collective contributions of households across India—just as the team carries the pride of the nation.

Tanishq added that the gesture not only celebrates the champions but also reflects the dreams and journeys of women across India, reinforcing the brand’s commitment to empowering them.