Senco Gold & Diamonds Launches “Senco Di Wedding – Before The Vows”

Senco Gold & Diamonds, one of India’s most esteemed jewellery brands known for its heritage and craftsmanship, has introduced a unique wedding-themed experience titled “Senco Di Wedding – Before The Vows.” Designed for today’s modern Indian couples, the campaign beautifully blends tradition, emotion, and contemporary sophistication while celebrating the love shared before two people embark on their lifelong journey together.

As part of this immersive wedding initiative, ten specially selected couples from Kolkata were invited to enjoy a magical day at a luxury five-star resort. The experience reflected Senco’s philosophy that weddings are not merely rituals, but heartfelt stories of connection, commitment, and treasured memories. The brand plans to bring this experiential celebration to more cities in the near future.

The day included intimate pre-wedding activities, interactive sessions, couple games, personalised styling, and an exclusive photoshoot—each moment enhanced by Senco’s exquisite bridal jewellery. These experiences were beautifully documented in the “Forever Us by Senco” coffee table book, created for each couple as a keepsake. Couples also shared their personal love stories and reflected on their memorable day at “Senco Di Wedding – Before The Vows.”

The initiative also showcased Senco’s rich bridal heritage through collaborations with renowned designer Abhishek Roy (Roy Calcutta) and celebrated makeup artist Abhijeet Chanda, whose teams crafted graceful and radiant bridal looks that perfectly complemented Senco’s iconic collections.

Speaking about the concept, Joita Sen, Director, Head of Marketing and Designs, said:
“At Senco Gold & Diamonds, we believe weddings go beyond ceremonies—they are intimate stories filled with love and unforgettable moments. With ‘Senco Di Wedding – Before The Vows,’ we wanted to create an emotional, luxurious experience that honours real couples as they enter one of life’s most meaningful chapters. Rooted in our 85-year legacy, this initiative brings together emotion, elegance, and timeless craftsmanship. Today’s couples value authenticity, and our jewellery becomes a part of their personal story.”

Designer Abhishek Roy added, “This project felt like shaping emotions into design. Each look we created reflected the quiet, beautiful moments couples share before marriage. Senco’s jewellery, rich in heritage and warmth, elevated every ensemble into something truly timeless.”

Makeup artist Abhijeet Chanda shared, “Bridal beauty should highlight who you are. With Senco’s naturally elegant jewellery, we focused on soft, subtle looks that let the couple’s love be the highlight. It was an honour to be part of such heartfelt moments.”

The campaign will also feature participating couples on prominent billboards across the city, celebrating love while spotlighting Senco’s spectacular Vivah collection. Digital outreach will include behind-the-scenes videos, couple stories, influencer content, and shareable social media moments that extend the wedding experience online.

Each couple left with unforgettable memories from a day filled with warmth, joy, and the magic of beginning a new chapter—crafted by Senco Gold & Diamonds.

Consumers across India can also participate in exciting offers including chances to win a honeymoon package, luxury dining experiences, weekly lucky draws, 0% deduction on old gold exchange, and a jewellery voucher worth ₹10 lakh. Following Kolkata, Senco plans to bring these pre-wedding shoots to major cities and key markets across the country.

With “Before The Vows,” Senco strengthens its wedding storytelling, celebrating both heritage and modern love through its stunning Vivah collection.