Malabar Gold & Diamonds Launches 15th Edition of ‘Brides of India,’ Honouring the Nation’s Bridal Legacy

Malabar Gold & Diamonds, one of the world’s largest jewellery retailers, has unveiled the 15th edition of its iconic ‘Brides of India’ campaign, celebrating the emotional and cultural significance of bridal jewellery in India. The brand’s bridal collections are deeply rooted in tradition, crafted with purity and meticulous artistry to reflect the diverse heritage of brides across the country.

This milestone edition features 22 brides and 10 renowned celebrities — including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh — showcasing the campaign’s scale and cultural reach. Directed by Abhishek Varman with music by Shubhajit Mukherjee, the campaign film offers a rich visual and musical portrayal of India’s varied bridal customs, highlighting the emotions and traditions that shape each bride’s story.

Commenting on the launch, M. P. Ahammed, Chairman of Malabar Gold & Diamonds, said the 15th edition represents a major milestone for the brand: “Our campaign honours the traditions, memories and personal expression of every bride. With our commitment to transparency and quality, we want families to feel confident choosing jewellery that holds meaning and trust.”

Showcasing India’s Regional Bridal Diversity

The new edition highlights jewellery inspired by every region of India — from Rajasthan’s regal polki work and Tamil Nadu’s temple-inspired designs to Kerala’s kasavu-style bridal gold and Bengal’s intricate motifs. Malabar’s extensive design library and customisation capabilities allow brides anywhere in the country to choose styles from any cultural tradition, making the collection accessible nationwide.

Key bridal lines featured this year include:

• the heritage-inspired Divine Collection
• the gemstone-focused Precia Collection with rubies, emeralds and sapphires
• the modern yet tradition-rooted Diamond Collection

Together, they build on the legacy the campaign has established over the past 15 years.

Celebrity participants praised the campaign’s celebration of individuality and tradition. Alia Bhatt highlighted how the initiative captures each bride’s personal expression, while Kareena Kapoor Khan noted its sincere portrayal of cultural stories. Anil Kapoor emphasised its balance between festive grandeur and emotional depth.

With this edition, Malabar Gold & Diamonds strengthens its reputation as India’s leading bridal jewellery destination, offering culturally rich and contemporary designs in gold, diamonds, platinum and gemstones. The brand invites brides to discover pieces that reflect their heritage, identity and cherished memories.