Fancy Color Research Foundation Introduces Comprehensive Online Training for Retailers

The Fancy Color Research Foundation (FCRF) has rolled out an in-depth online training program designed to help retailers excel in selling colored diamonds.

Titled “Winning Strategies for Color Diamond Professionals,” the course begins next week, the organization announced on Tuesday. The training covers the Interdisciplinary Unit (IDU) grading system, which evaluates the beauty of a colored diamond. Participants will also gain insights into the three visual factors that determine value and how to effectively incorporate them into sales discussions. Additional modules teach retailers how to explain rarity using accurate terminology, analyse a diamond’s price history, and compare the visual impact of colored diamonds to that of colorless ones.

The free, on-demand master classes consist of 14 episodes and are open to all industry professionals.