Kushals Fashion and Silver Jewellery Welcomes Sanya Malhotra and Priyanka Mohan as Brand Ambassadors, Celebrating Style, Individuality, and Joyful Expression
Kushals, one of India’s foremost fashion jewellery brands known for its wide collection of fashion and silver jewellery, has made a dazzling announcement—welcoming Bollywood’s powerhouse performer Sanya Malhotra and South Indian star Priyanka Mohan as its newest brand ambassadors.
Renowned for redefining contemporary jewellery for women across India, Kushals believes that jewellery should evolve with the women who wear it. Designed for today’s confident, experimental woman, each collection embodies playful versatility—pieces made to mix, match, and move effortlessly with every occasion. Guided by its “see it, love it, make it yours” philosophy, Kushals transforms jewellery into an expression of joyful, unapologetic self-style.
The collaboration with Sanya and Priyanka perfectly reflects this spirit. Sanya brings bold confidence and authenticity, while Priyanka exudes charm, positivity, and effortless glamour. Together, they represent Kushals’ modern, approachable, and fashion-forward identity—encouraging women to embrace their individuality through style.
Manish Gulechha, Co-founder of Kushals Fashion and Silver Jewellery, shared,
“Sanya and Priyanka truly embody the essence of today’s woman—confident, graceful, and individualistic. Their authenticity mirrors what Kushals stands for: celebrating every woman’s uniqueness through thoughtfully crafted, contemporary jewellery.”
To mark this vibrant partnership, Kushals has launched a refreshingly quirky campaign that celebrates the sheer joy of loving jewellery. A series of fun, lighthearted films depict women going to amusing extremes—all inspired by their love for Kushals.
In one film, Priyanka Mohan steals the spotlight at a lively South Indian wedding—bringing her entire Kushals collection because she simply can’t decide what to wear. From antique necklaces to statement earrings, each piece captures her individuality and turns the celebration into a personal style playground.
In another, Sanya Malhotra becomes the life of a house party, her sparkling zircon jewellery transforming her look and mood. With every pose and laugh, she radiates confidence, glamour, and joy—showcasing how the right jewellery can instantly elevate any moment.
“Fashion jewellery, for me, is all about having fun with style—effortless and always on-trend. That’s why I’m thrilled to be associated with Kushals. Every design feels light, easy, and beautifully blends tradition with modern aesthetics. It truly is fashion ki favourite jewellery!” said Sanya Malhotra.
“Jewellery is a form of self-expression—modern, stylish, and always personal. At Kushals, every piece combines craftsmanship with comfort, making it perfect for layering or mixing styles. I’m delighted to be part of a brand that celebrates individuality and fashion-forward confidence,” added Priyanka Mohan.
Through these films, Kushals captures the playful and expressive essence of fashion jewellery—encouraging women to wear their confidence and celebrate their uniqueness. Affordable, versatile, and designed to be worn freely, every piece invites spontaneity—love it, buy it, flaunt it!
With Sanya Malhotra and Priyanka Mohan joining the Kushals family, the brand embarks on an exciting new chapter—vibrant, inclusive, and full of sparkle. As Kushals gears up for ambitious expansion, targeting 300 stores in the coming years and already achieving 40% growth in the past year, it continues to shine as India’s go-to destination for versatile, statement-making fashion jewellery.