NDC and DJG Join Forces to Promote the Natural Diamond Narrative in the UAE

The Natural Diamond Council (NDC) has announced a strategic partnership with the Dubai Jewellery Group (DJG) aimed at enhancing transparency, integrity, and sustainable growth within the natural diamond industry across the UAE. This collaboration will be launched with an exclusive B2B event in Dubai on November 4th.

The event will bring together leading jewellers, retailers, and industry professionals for open discussions on evolving consumer trends, changing perceptions, and strategies to strengthen trust and transparency within the diamond trade.

The session will be co-led by Richa Singh, Managing Director of NDC, and Tawhid Abdullah, Chairman of DJG. They will highlight the importance of collaboration and shared values in empowering the jewellery industry, with conversations centred on authenticity, traceability, ethical sourcing, and consumer confidence.

Richa Singh stated, “At NDC, we represent the natural diamond industry across its entire value chain—from mining to design and retail. Our partnership with DJG is rooted in shared principles of transparency, integrity, and education. Together, we aim to dispel misconceptions, build trust, and create an actionable roadmap that benefits both retailers and consumers.”

Echoing this sentiment, Tawhid Abdullah said, “This collaboration underscores our common goal to strengthen the natural diamond story in one of the world’s most dynamic jewellery markets. Dubai embodies innovation, luxury, and trust—values that align seamlessly with NDC and DJG. Our focus is on upholding industry integrity and fostering a unified ecosystem where collaboration and shared knowledge drive collective growth.”