Senco Gold & Diamonds Unveils Affordable 9K Gold Jewellery for the Festive Season

In a move set to redefine festive gold buying, Senco Gold & Diamonds has launched its brand-new 9-carat gold jewellery collection, with prices beginning at under ₹7,000. This strategic introduction makes real gold more accessible to a wider audience this Dhanteras and Diwali, offering an affordable alternative at a time when fluctuating gold rates have made traditional purchases increasingly challenging.

With this initiative, Senco Gold & Diamonds reinforces its reputation as an industry innovator, leading the way in product diversification and technological adoption. As gold prices continue to surge, many consumers have been forced to postpone or downsize their festive purchases. Recognising this gap, Senco’s new 9K range provides a practical solution — allowing buyers to enjoy the emotional and cultural significance of gold without financial strain.

This development also complements the Government of India and Bureau of Indian Standards (BIS)’s expanded hallmarking framework, which now covers lower karatages such as 9K. The move ensures that even budget-friendly gold pieces maintain the same authenticity, quality, and trust that hallmarking guarantees.

Suvankar Sen, CEO of Senco Gold & Diamonds, shared,

“With Dhanteras and Diwali being peak occasions for gold buying, this is the perfect time to make gold ownership more inclusive. At Senco, we’ve always aimed to lead with innovation — from our successful 18K and 14K collections to now introducing the 9K range. This launch allows us to reach more customers who aspire to own real gold but are limited by price. Backed by hallmarking and Senco’s trusted legacy, buyers can now shop with full confidence in quality and value.”

Designed for everyday wear and accessible luxury, the 9K collection is ideal for first-time buyers, festive gifting, or personal indulgence without stretching the budget. The line features a diverse range of designs — from pendants, earrings, and rings to deity motifs and diamond-studded creations — blending affordability with Senco’s signature elegance.

Joita Sen, Director, Senco Gold & Diamonds, added,

“This Diwali, we want every customer to experience the joy of owning gold with our newly launched 9K range. Following the strong response to our 18K and 14K jewellery, we’ve extended our offerings to make fine gold jewellery even more attainable. Though the karatage is lower, our hallmark craftsmanship, intricate design, and emotional connect remain the same. The collection is now available online and at select Senco stores nationwide.”

The launch reflects evolving consumer preferences, particularly among younger and urban buyers seeking lightweight, wearable jewellery that balances style, strength, and affordability. By venturing into the 9K gold segment, Senco bridges the gap between aspiration and accessibility — redefining the idea of gold for a new generation.

More than just adornments, these creations represent personal milestones, festive joy, and cultural heritage — now made attainable for all. With Senco’s 9K gold collection, every buyer can embrace the spirit of Diwali with real gold, real emotion, and unmatched value.