Senco Gold & Diamonds Unveils the ‘Shagun Collection’ This Dhanteras with a Heartwarming Campaign Featuring Kiara Advani
This Dhanteras, Senco Gold & Diamonds, one of India’s most trusted jewellery brands, introduces the ‘Shagun Collection’ — a thoughtfully crafted range in yellow gold, diamond, antique, and polki, designed to make every festive moment truly special. The collection is complemented by a diverse portfolio that includes the stylish Lotus Collection by Everlite, the modern Tattwa Collection by Gossip Silver and Fashion Jewellery, the men’s Aham Collection, and exquisite Hearts & Arrows diamond jewellery from the Perfect Love Collection.
To mark this festive launch, Senco Gold & Diamonds has unveiled a radiant new campaign featuring Kiara Advani, celebrating the spirit of togetherness, love, and tradition. The campaign beautifully captures the emotional essence of Dhanteras and Diwali — where every sparkle of gold reflects warmth, affection, and cherished memories. Set amidst glowing festive scenes, it weaves heartfelt stories of family connections: a husband’s thoughtful surprise, a mother-daughter ritual, and a grandmother lighting diyas — each moment shimmering with emotion and nostalgia.
At the center of it all, Kiara Advani appears as a graceful, silent narrator — embodying Senco’s timeless spirit. Her presence ties together these stories of tradition and emotion, portraying how every Senco creation becomes part of life’s precious rituals, turning every gesture of giving into a symbol of love and blessings.
Speaking about the launch, Joita Sen, Director and Head of Marketing & Design, Senco Gold & Diamonds, shared,
“Dhanteras celebrates new beginnings, togetherness, and heartfelt giving. Through this campaign, we wanted to capture the warmth and emotional beauty of family traditions — how Senco jewellery becomes part of these moments, carrying love and blessings from one generation to another. Each piece in the Shagun Collection is crafted with deep emotion and fine craftsmanship, reflecting the true spirit of festive celebrations.”
Adding to the festive joy, Senco Gold & Diamonds has announced special offers — ₹700 to ₹1,000 cashback per gram on gold jewellery, up to 15% off on diamond pieces, and 100% value on old gold exchange.
This Dhanteras, the Shagun Collection embodies the joy of giving and the strength of family bonds. Each creation — whether gold, diamond, antique, or polki — is designed to celebrate life’s treasured moments. Through its soulful campaign with Kiara Advani, Senco Gold & Diamonds reminds us that jewellery is not merely an ornament, but a beautiful way to express love, gratitude, and connection. The collection is now available at all Senco Gold & Diamonds stores.