VBJ Since 1900 Introduces ‘Divine Diwali’ – A Tribute to Light, Legacy, and Craftsmanship
VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India’s most trusted heritage jewellery houses, welcomes the festive season with Divine Diwali — a celebration of light, legacy, and artistry. Rooted in rich South Indian tradition and reimagined for the modern generation, VBJ continues its 125-year legacy of blending timeless craftsmanship with contemporary elegance.
This Diwali, VBJ invites its patrons to celebrate with creations that beautifully merge heritage with innovation. As part of the Divine Diwali celebrations, customers can avail 20% off on making charges and VA across gold, diamond, platinum, precious stone jewellery, and silverware. The brand is also offering ₹125 off per gram on gold jewellery and 10% off on making charges and VA on silver jewellery, valid from October 4 to October 26, 2025. In addition, festive shoppers can enjoy instant discounts up to ₹10,000 on HDFC Bank Credit Cards.
As a fifth-generation family-run legacy brand, VBJ takes immense pride in being the creators of the historic Sengol (sceptre) — a sacred emblem of India’s democratic journey. Unearthed after 72 years through meticulous research by the VBJ team, the Sengol now stands beside the Speaker’s chair in India’s new Parliament building, symbolising VBJ’s enduring link with the nation’s cultural and spiritual heritage.
This legacy continues to shine through VBJ’s festive collections, including the much-loved Jhumka Festival, showcasing over 2,000 uniquely handcrafted jhumkas, each a masterpiece created for the first time. The brand also presents the Florals Collection inspired by nature, a sophisticated Solitaire Collection, and the Glitter of Silverware series — perfect for festive gifting and adornment, each piece reflecting unmatched finesse and elegance.
“Diwali is a time of joy, gratitude, and connection,” said Amarendran Vummidi, Managing Partner, VBJ. “This season, customers are seeking jewellery that feels personal yet timeless. With Divine Diwali, we aim to make every moment of adornment and gifting truly meaningful across generations.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, remarked, “Every festive collection at VBJ is a continuation of our heritage. From the artistic craftsmanship of the Jhumka Festival to the radiant allure of our solitaires and silverware, each creation embodies the spirit of celebration. Our Divine Diwali décor further enhances the in-store experience, bringing festive magic to life.”
The Divine Diwali offers are available at all VBJ stores in Anna Salai and Anna Nagar, continuing the brand’s illustrious tradition of excellence, artistry, and trust.