Gargi by P N Gadgil and Sons Unveils Diwali-Dussehra 2025 Campaign Featuring Mithila Palkar
Gargi by P N Gadgil and Sons has launched its much-awaited Diwali-Dussehra 2025 campaign, starring brand ambassador Mithila Palkar, in a festive celebration that blends modern Indian womanhood with timeless elegance. The campaign marks a milestone in the brand’s year-long collaboration with the acclaimed actress.
A Year of Authentic Storytelling
Mithila Palkar has become the face of Gargi, embodying the brand’s values of confidence, cultural connection, and modern sophistication. This festive campaign deepens that bond, celebrating the essence of Indian festivals and the graceful strength of today’s women.
“Partnering with Gargi has been a truly enriching experience,” said Mithila Palkar. “This campaign is close to my heart as it reflects the deeper meaning of our festivals—the triumph of light over darkness, good over evil, and the joy of shared celebration. Each jewellery piece carries a story where heritage meets contemporary spirit, much like the women who wear them.”
A Festive Experience Across Every Touchpoint
Gargi’s most ambitious campaign to date, this Diwali-Dussehra initiative takes a 360-degree approach, creating an immersive experience through:
- Engaging Digital Content: A series of visually rich videos featuring Mithila in the festive collection will be shared across social media platforms, highlighting emotional connections and cultural beauty.
- Impactful Outdoor Advertising: Striking billboards in high-traffic urban areas will showcase the festive collection, positioning Gargi as a symbol of refined festive elegance.
- In-Store Magic: Retail outlets will be transformed with exclusive campaign visuals and installations, offering customers an in-person experience of the world of Gargi.
A Blend of Tradition and Modernity
Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, shared:
“Our collaboration with Mithila has truly redefined what Gargi stands for—authenticity, poise, and a harmonious balance of tradition and modernity. This is our largest campaign yet, designed to connect with women across every touchpoint—be it online, on the road, or in our stores. It’s a tribute to the vibrant cultural legacy and evolving identity of the modern Indian woman.”
Celebrating Light, Strength, and Style
The campaign seamlessly weaves the symbolism of Dussehra’s victory of good over evil and Diwali’s celebration of light and togetherness into modern narratives of female empowerment and cultural pride.
The Collection
The Diwali-Dussehra 2025 collection features a fusion of traditional artistry, festive hues, and contemporary silhouettes. Each piece is crafted for women who embrace their roots while forging their own path—offering versatile designs that are both timeless and forward-looking.