NITI Aayog and GJEPC Collaborate on In-Depth Study to Boost Gems & Jewellery Exports

India’s gems and jewellery sector received a strategic push on October 7, 2025, as NITI Aayog joined forces with the Gem & Jewellery Export Promotion Council (GJEPC) to launch a collaborative initiative aimed at enhancing the industry’s global competitiveness and export potential.

The hybrid event, held at Bharat Diamond Bourse (BDB) and attended both in person and virtually, brought together senior figures including Mr. Sanjeet Singh, Senior Advisor at NITI Aayog; Mr. Kirit Bhansali, GJEPC Chairman; Mr. Shaunak Parikh, Vice Chairman; Mr. Anoop Mehta, Convener of the Audit & Finance Sub-committee; and Mr. Sabyasachi Ray, Executive Director, along with key industry stakeholders.

Mr. Singh highlighted the study’s focus: “To fully harness this sector’s export potential, we must address regulatory and taxation issues and explore strategies to promote Brand India globally.”

As the industry faces evolving global challenges and changing market conditions, this study—led by NITI Aayog in partnership with GJEPC—seeks to provide strategic direction for future growth. The session drew participation from over 120 stakeholders, including more than 50 virtual attendees, all of whom contributed valuable insights to inform the study’s framework.

The initiative will examine industry hurdles, identify operational inefficiencies, and propose policy recommendations designed to enhance India’s position as a global leader in gems and jewellery exports.