Zen Diamond Launches ‘My Gold Multiplier’ Plan — Save Smartly in Gold, Shine Bright in Diamonds

Zen Diamond, the globally acclaimed fine jewellery brand with a footprint across 450+ stores worldwide, has introduced the ‘My Gold Multiplier’ Plan — an innovative savings-cum-reward program that transforms traditional gold saving into a rewarding lifestyle experience.

The plan allows customers to start saving in ZEN-branded 999 fine hallmarked gold, beginning with as little as 1 gram per month for 9 months. At the end of the term, customers can choose to retain their accumulated gold as savings or redeem it partially or fully for Zen Diamond’s exclusive jewellery and lifestyle accessories — with up to 30% bonus in gold at prevailing rates. Redemptions made within 3 months of maturity unlock the maximum benefit, while those made before 9 months or after 12 months still enjoy a 20% bonus, offering both flexibility and value.

A highlight of the plan, the 2X Multiplier, lets customers contribute their own 24KT gold equivalent to the accumulated ZEN gold, enabling them to earn up to 5X bonus value upon redemption — making it one of India’s most rewarding gold-saving initiatives.

Speaking about the launch, Neil Sonawala, Managing Director, Zen Diamond India, said, “The My Gold Multiplier Plan goes beyond a simple savings scheme — it’s a lifestyle enhancement. It empowers customers to grow their gold intelligently while enjoying the freedom to redeem it for our premium jewellery. With bonuses of up to 30% and 5X value unlock, we’re redefining how people view gold saving and elevating it into a luxurious experience.”

Highlights of the My Gold Multiplier Plan:

• Every ZEN gold coin is 999 fine hallmarked and engraved with a unique identification number.
• Your gold remains in your possession, growing in value through market appreciation and exclusive MGM benefits.
• Start with just 1g and up to 25g per month for 9 months.
• Earn up to 30% bonus on redemption for Zen’s jewellery and lifestyle collections.
• Enjoy 20% bonus even on early (before 9 months) or late (after 12 months) redemption.
• 2X Multiplier: Add your own 24KT gold and unlock up to 5X bonus value on redemption.
• Free, insured home delivery of ZEN gold coins.
• Festive Offer: Automatic enrollment in the MGM plan with jewellery or accessory purchases of ₹60,000 and above — valid until 31st October 2025.

With the My Gold Multiplier Plan, Zen Diamond invites customers to experience a smarter way to save in gold and indulge in timeless diamond luxury.