Shringar House of Mangalsutra Limited, a pioneer in mangalsutra craftsmanship and one of India’s foremost gold jewellery manufacturers, has officially launched its highly anticipated coffee table book, THE STORY OF MANGALSUTRA. The book traces the remarkable journey of Chetan Thadeshwar, Chairman of Shringar House of Mangalsutra Limited, highlighting how his vision and perseverance transformed the company from a family-run setup into India’s most trusted name in mangalsutra manufacturing. It beautifully illustrates the brand’s evolution — from modest roots to becoming an emblem of trust, innovation, and cultural heritage in the jewellery sector.
The launch took place at the Shringar Night – Brilliance & Bonds celebration, in the presence of industry leaders, dignitaries, and well-wishers. The unveiling of THE STORY OF MANGALSUTRA was celebrated as a milestone moment for both the company and the wider jewellery industry.
Chetan Thadeshwar shared at the launch that the book is more than a record of their company’s evolution — it’s a heartfelt dedication to the artisans, collaborators, and individuals who contributed to making Shringar House of Mangalsutra what it is now. He highlighted their ongoing commitment to preserving the cultural importance of the mangalsutra while keeping it meaningful for future generations. According to him, the book symbolizes their promise to keep inspiring and innovating.
Viraj Thadeshwar, the company’s CEO and elder son of Chetan Thadeshwar, expressed that continuing his father’s legacy is a matter of pride and duty. He mentioned that Shringar House has become a global symbol of quality. Through this book, they aim to not only record their heritage but also create a base for future growth. Their goal is to expand the reach of the mangalsutra internationally without losing its cultural roots.
Balraj Thadeshwar, COO and younger son of Chetan Thadeshwar, noted that the book captures their core values — quality craftsmanship, integrity, and innovation. As the business grows, his priority is to improve operations, support artisans, and ensure that every piece they produce reflects traditional values blended with contemporary design. This achievement, he said, motivates them to keep aiming for excellence.