CaratLane – A Tata Product, India’s top omni-channel jeweller, has launched the country’s first-ever FRIENDS-themed fine jewellery collection in collaboration with Warner Bros. Discovery Global Consumer Products. This exclusive FRIENDS x CaratLane line blends the beloved sitcom’s nostalgia with luxury gold and diamond pieces—just in time for Friendship Day celebrations.
The sitcom FRIENDS, a cultural phenomenon with fans worldwide, continues to resonate across generations. The collection taps into this deep emotional connection, especially among millennials who grew up quoting Chandler’s one-liners and singing Phoebe’s quirky songs.
Crafted in 9KT and 14KT gold, with enamel and diamonds, the 30+ designs pay homage to iconic show symbols like the lobster, the orange couch, the smelly cat, Joey’s pizza, and the yellow picture frame on Monica’s door—each piece evoking joyful memories.
Saumen Bhaumik, Managing Director at CaratLane, expressed,
“Jewellery should tell your story, and for many, FRIENDS is a big part of that. This collaboration with Warner Bros. helps us bring that sentiment to life through jewellery. We’re proud to expand our collection of pop culture favourites—adding this to our existing Harry Potter and Powerpuff Girls lines. Staying true to our motto ‘Khul Ke Karo Express’, this collection is about reliving nostalgia and cherishing the friendships that matter most.”
To celebrate the launch, CaratLane is organizing an experiential mall activation that immerses shoppers in the FRIENDS universe. The event features sitcom-themed trivia, a lighthearted vibe, free stickers, and special invites. A themed photobooth lets fans capture their own FRIENDS-inspired snapshots, with free polaroids perfect for social media—helping to spread the excitement and strengthen brand connection.