Dr. Joy Alukkas, renowned entrepreneur and Chairman of the Joyalukkas Group, officially launched the Tamil version of his autobiography Spreading Joy, titled “Thanga Magan Joy”, at a special event held at ITC Grand Chola, Chennai. The book serves as a touching tribute to the people and places that significantly influenced his remarkable journey.
The Tamil edition, Thanga Magan Joy, recounts Dr. Alukkas’ inspiring rise from humble roots in Kerala to building one of the world’s most respected jewellery empires. It is a powerful tale of determination, vision, and perseverance. The Tamil version aims to honour and connect with the people of Tamil Nadu, acknowledging their unwavering support that has greatly contributed to the Joyalukkas success story.
At the launch, Dr. Joy Alukkas expressed his heartfelt gratitude:
“The response to Spreading Joy has been overwhelmingly positive and touching. I sincerely thank all our supporters, customers, and partners. Their faith helped build not just a business, but a lasting relationship. With Thanga Magan Joy, I hope to share that joy with the people of Tamil Nadu, a state that has always welcomed us. If this book can ignite even one dreamer’s spirit, it has fulfilled its purpose.”
The event was a grand affair celebrating dreams, resilience, and cultural harmony. Notable figures from various fields including business, cinema, and literature attended, contributing to an evening filled with inspiration and meaningful discussions. Beyond marking the book’s release, the event underscored the strong bond between the Joyalukkas brand and Tamil Nadu.
Thanga Magan Joy is now available in leading bookstores and on popular online platforms starting August 2, 2025. The book offers readers an inspiring journey that encourages ambition and perseverance.