Sukkhi Jewellery, a prominent player in the fashion jewellery industry, has unveiled its latest retail outlet in Dadar, one of Mumbai’s bustling fashion hubs. This new opening marks the brand’s fourth location in the city, reinforcing its promise to cater to the growing need for trendy and affordable jewellery.
This launch supports Sukkhi’s broader ambition of establishing 100 retail outlets across India in the next 18 to 24 months. While the brand already enjoys strong online sales through major e-commerce platforms such as Amazon, Flipkart, Nykaa, Myntra, Naaptol, and Ajio, it is steadily enhancing its physical presence with stores in Borivali, Lokhandwala, Bandra, and now Dadar.
“The opening of our fourth store in just four months demonstrates our strong focus on making fashionable jewellery both affordable and accessible. Mumbai, being a diverse fashion-forward market, appreciates jewellery that combines flair with affordability. We’re strategically expanding offline through a phased rollout,” shared Bhavesh Navlakha, Founder and CEO of Sukkhi.
The Dadar store presents a carefully selected assortment of necklaces, chokers, rings, and 925 silver pieces, blending heritage Indian craftsmanship with modern aesthetics. The collection includes fan-favorites like Pissara, Studio Sukkhi, Scintillare, along with the newly launched Ayles line, suitable for everyday use as well as festive and wedding occasions.
Sukkhi’s expansion comes amid a significant boom in India’s fashion jewellery market. According to a Techavio study, the surge is largely fueled by millennial women aged 26–41, who seek affordable yet stylish accessories to match their growing disposable incomes and dynamic lifestyles.
With a firm presence in Mumbai through four retail outlets, Sukkhi is poised to enter new markets, bringing fashionable and accessible jewellery options to an even broader audience.