JNI

Solitario makes its Delhi debut with the launch of a boutique store.

Solitario Diamonds, a rapidly expanding name in lab-grown diamond jewellery, has marked its entry into the Delhi market with a boutique store launch in South Extension. Spread across 300 square feet, the outlet is situated on the first floor of the iconic Study by Janak and showcases a handpicked array of premium high-carat solitaire pieces.

“Delhi has always been one of our focus markets—not just for its size but for its strong affinity for luxury, design, and unique style. The city’s consumers are known for being bold and discerning, which complements our brand’s ethos. Collaborating with Study by Janak felt natural as it provided the ideal space to bring our sustainable, fashion-forward jewellery to life,” shared Ricky Vasandani, CEO and Co-Founder of Solitario.

The boutique is already seeing promising foot traffic, drawing about 50 visitors weekly—a number expected to grow, supported by influencer campaigns and positive customer feedback.

Launched in 2022 by Ricky Vasandani and actor-businessman Vivek Oberoi, Solitario Diamonds is fast becoming a frontrunner in the modern luxury diamond segment, with an expanding presence in India and across six global markets, including Dubai, Malaysia, and Spain.

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