With 24 stores now across India, the Aditya Birla Group’s jewellery brand continues rapid expansion, offering diverse collections for every occasion
Indriya, the jewellery retail brand from the Aditya Birla Group, has strengthened its presence in Pune with the launch of its third outlet in Aundh, following previous openings in Bund Garden and Pimpri. With this addition, Indriya now operates six stores in Maharashtra and a total of 24 locations across India.
Since its inception in 2024, Indriya has rapidly expanded across major urban hubs. Pune, known for its rich cultural legacy and growing base of discerning buyers, is a key market in the brand’s expansion plan. The city’s strong preference for gold, diamond, and polki jewellery is well matched by Indriya’s vast catalogue of over 20,000 pieces and more than 5,000 exclusive designs.
The new Aundh store is designed to appeal to a broad customer base, offering collections ideal for everyday wear, weddings, and festive celebrations—each piece reflecting Indriya’s signature mix of tradition and innovation.
“Jewellery today is a powerful expression of individuality, where tradition blends seamlessly with modern aesthetics and skilled craftsmanship conveys a story. At Indriya, we’ve always aimed to create jewellery that is deeply rooted in culture yet distinct in creativity. Pune’s vibrant artistic spirit and modern outlook have made it a cornerstone of our journey. The launch of our Aundh store is a testament to the city’s enthusiasm for our vision and our commitment to enriching the fine jewellery experience for connoisseurs in this dynamic region. As we grow our presence in Maharashtra, we continue to prioritise thoughtful design, premium quality, and a truly personal customer experience.”
— Sandeep Kohli, CEO, Indriya
Indriya remains committed to expanding its brick-and-mortar presence in Maharashtra, backed by strong consumer engagement initiatives. The Aundh outlet also reinforces the Aditya Birla Group’s continued growth in the jewellery segment. With the support of one of India’s most respected business conglomerates, Indriya is poised to emerge as a key player in the nation’s competitive jewellery industry.