CaratLane, the leading omnichannel jewellery brand in India, has launched Born of Her — a sentimental campaign and a special pendant collection for Mother’s Day that honors the love, strength, and quiet heroism of mothers. Coordinated with Mother’s Day, this initiative redefines gifting as a profoundly personal homage to the woman who influenced our beginnings.
Designed in gold and diamonds, the three limited-edition pendants elegantly portray a mother holding her child — a timeless symbol of care and connection, now captured in precious jewellery. Meant to be worn close to the heart, each piece transcends mere gifting; it serves as a keepsake of unconditional love to be handed down through generations.
Born of Her transcends being just a campaign — it’s an emotional call to recognize the individual who has given us everything. In conjunction with the campaign, CaratLane will also unveil a special Mother’s Day song, envisioned by BBH India—encouraging individuals to commemorate their bond by sharing beloved photos and memories with their mothers, accompanied by this exclusive track on social media.
Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her insights: “A mother’s love is often unexpressed — found in the daily acts, the subtle gestures, the unseen sacrifices. Through Born of Her, we encourage everyone to Khul Ke Karo Express — to celebrate that affection in a more open and meaningful way. The collection includes three uniquely designed pendants, each representing the tender relationship between a mother and her child. It’s our method of transforming that everlasting bond into something tangible — a piece she can wear close to her heart.”
The Born of Her campaign will be promoted across digital channels, social media, and retail locations nationwide. This initiative strengthens CaratLane’s mission to turn jewellery into a significant representation of life’s most vital relationships — not just a gift, but a memory made real.