Senco Gold & Diamonds, a prominent jewellery retail chain in India, marked the grand opening of its second store in Varanasi at Bhelupur, bringing the total number of outlets nationwide to 174. The new showroom, covering an area of 4,600 sq. ft., was inaugurated by Bhojpuri film actress Akshara Singh. The store features a wide variety of jewellery, ranging from lightweight contemporary designs in the Everlite collection to traditional wedding pieces such as Shagun and Gathbandhan.
Joita Sen, Director of Senco Gold & Diamonds, stated, “Varanasi has a special significance for us, and we are thrilled to enhance our footprint in this culturally rich city with our second store. This new location will display a mix of traditional and modern jewellery, appealing to the varied tastes of our esteemed customers.”
Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, remarked, “During this ongoing wedding season, it was the perfect opportunity to expand our presence in the northern region. We are excited to introduce our latest collection of handcrafted jewellery in the city with this new outlet.”