Indriya, the iconic jewellery brand owned by the Aditya Birla Group, has opened its fifth store in Delhi, in the bustling Pitampura neighborhood. The new store effortlessly combines traditional workmanship with modern design, providing a one-of-a-kind, immersive jewellery buying experience. It has an exclusive kaarigari room and a bridal lounge where guests may discover the intricate artistry and customisation possibilities available.
This new store also houses Indriya‘s first bridal collection, which features gorgeous designs for bangles, naths, mathapattis, haathphools, rings, and other accessories. The collection appeals to both minimalist and conventional tastes, reflecting the changing choices of today’s brides. The store provides a personalized experience, allowing brides to discover exclusive designs, receive expert styling guidance, and choose the ideal jewelry for their wedding day.
Mr. Sandeep Kohli, CEO of Indriya, stated, “Jewellery today is more than just an investment; it is a reflection of personal identity.” Indriya prioritizes one-of-a-kind designs, personalized services, and real regional inspirations. With the inauguration of our new store in Pitampura, we are thrilled to introduce our workmanship to a new audience in this culturally rich and discerning neighborhood. Our initial bridal collection is intended to resonate with ladies commemorating momentous occasions, particularly weddings.”