Kalyan Jewellers has launched “Crafting Futures,” a new Corporate Social Responsibility (CSR) project to empower jewelry craftsmen and preserve traditional workmanship. The company has made an initial commitment of ₹3 crore for the program.
The project, which is a vital component of Kalyan Jewellers‘ “With Love” brand philosophy, aims to improve craftsmen’ livelihoods, community development, and the preservation of traditional skills. Kalyan Jewellers is also encouraging its partners and stakeholders to join the campaign, stating that “Crafting Futures” is a long-term, ongoing action plan.
T.S. Kalyanaraman, Managing Director of Kalyan Jewellers, stated that jewelry is more than simply gold and jewels; it embodies the passion and artistry of the karigars who create each item. Crafting Futures ensures that traditional craftsmanship advances in tandem with technological advancements, while also standing up for the artisans who have carried on our industry’s legacy for decades.
The effort will connect tradition and innovation by enhancing workspaces, introducing new technologies, and offering upskilling opportunities to craftspeople. It will also prioritize the well-being of craftsmen and their families by providing educational opportunities for children, healthcare services, and measures that promote long-term financial stability.