Priyanka Gill, a serial entrepreneur and former Venture Partner at Kalaari Capital, has created COLUXE, a lab-grown diamond (LGD) jewelry company aiming to disrupt the fine jewelry industry. COLUXE, which focuses on luxury, sustainability, and accessibility, offers a wide range of jewelry styles, including solitaire rings, pendants, earrings, and tennis bracelets. The business uses cutting-edge technology, such as artificial intelligence and multi-use settings, to ensure personalized, ethical, and sustainable products.
COLUXE describes itself as India’s first pan-India LGD jewelry brand, combining digital and retail experiences. The brand’s technology-driven strategy includes AI-powered virtual try-ons, bespoke jewelry alternatives, and a significant emphasis on ethical sourcing and certification. COLUXE also strives to increase consumer trust by providing LGD education and simple return and exchange procedures, resulting in a seamless purchasing experience across both digital and physical store channels.
COLUXE wants to start digitally in mid-2025, tapping into India’s $50 billion fine jewelry market. The brand’s objective is to transform the luxury jewelry landscape by making lab-grown diamonds a desirable but sustainable alternative for consumers. COLUXE aspires to be India’s most popular LGD brand, providing affordable, ethical jewelry that is cosmetically equivalent to mined diamonds while being a more responsible choice for the environment and people.