{"id":9201,"date":"2024-07-30T07:55:39","date_gmt":"2024-07-30T07:55:39","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=9201"},"modified":"2024-07-30T07:55:46","modified_gmt":"2024-07-30T07:55:46","slug":"aditya-birla-group-launches-rs-5000-crore-jewellery-brand-indriya","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2024\/07\/30\/aditya-birla-group-launches-rs-5000-crore-jewellery-brand-indriya\/","title":{"rendered":"Aditya Birla Group Launches Rs. 5,000 Crore Jewellery Brand, &#8216;Indriya&#8217;"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"875\" height=\"621\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2024\/07\/IMG-2-10.jpg\" alt=\"\" class=\"wp-image-9203\" style=\"border-width:3px;border-radius:5px;width:616px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2024\/07\/IMG-2-10.jpg 875w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2024\/07\/IMG-2-10-300x213.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2024\/07\/IMG-2-10-768x545.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2024\/07\/IMG-2-10-200x142.jpg 200w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2024\/07\/IMG-2-10-600x426.jpg 600w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p>On July 26th, the <a href=\"https:\/\/www.adityabirla.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aditya Birla Group<\/a> made a big foray into the branded jewellery retail industry with the launch of &#8216;Indriya&#8217;, a venture supported by a significant investment of Rs. 5,000 crore. The new brand will operate under the Novel Jewels banner.<\/p>\n\n\n\n<p>To mark its debut, Indriya will establish four outlets in Delhi, Jaipur, and Indore, with plans to expand to 11 additional cities within the following six months. According to <a href=\"https:\/\/www.adityabirla.com\/about-us\/leadership\" target=\"_blank\" rel=\"noreferrer noopener\">Chairman Kumar Mangalam Birla<\/a>, the business wants to become one of India&#8217;s top three jewellery players within the next five years, with a projected 50% compound annual growth rate (CAGR).<\/p>\n\n\n\n<p>Indriya has a collection of 15,000 jewellery pieces made by 3,500 artists in 13 cities. The brand is committed to offering new designs every 45 days and will operate locations that are much larger than the industry average.<\/p>\n\n\n\n<p>Novel Jewels will be led by director <a href=\"https:\/\/www.linkedin.com\/in\/dilipgaur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dilip Gaur<\/a> and CEO <a href=\"https:\/\/www.linkedin.com\/in\/sandeep-kohli-29635a4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sandeep Kohli<\/a>. The company intends to expand gradually, beginning with top-tier cities and then moving on to Tier II and Tier III markets.<\/p>\n\n\n\n<p>According to Gaur, the fall in customs duty on gold from 15% to 6% is projected to boost pent-up demand and drive significant growth in jewellery consumption. With a market size estimated at Rs. 6.7 lakh crore and a predicted growth rate of Rs. 11-13 lakh crore by 2030, the jewellery business presents a profitable potential, especially considering its mainly unorganised structure and lack of strong national competitors.<\/p>\n\n\n\n<p>The launch of Indriya is the latest addition to <a href=\"https:\/\/www.adityabirla.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aditya Birla Group<\/a>&#8216;s consumer portfolio. The firm intends to raise its consumer business revenue contribution to 25% over the next five years, which equates to nearly $25 billion.<\/p>\n\n\n\n<p>The group&#8217;s move into jewels is consistent with its goal of exploring new growth opportunities and catering to the changing demands of India&#8217;s burgeoning middle class.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 26th, the Aditya Birla Group made a big foray into the branded jewellery retail industry with the launch of &#8216;Indriya&#8217;, a venture supported by a significant investment of Rs. 5,000 crore. The new brand will operate under the Novel Jewels banner. To mark its debut, Indriya will establish four outlets in Delhi, Jaipur, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aditya Birla Group Launches Rs. 5,000 Crore Jewellery Brand, &#039;Indriya&#039; - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2024\/07\/30\/aditya-birla-group-launches-rs-5000-crore-jewellery-brand-indriya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aditya Birla Group Launches Rs. 5,000 Crore Jewellery Brand, &#039;Indriya&#039; - JNI\" \/>\n<meta property=\"og:description\" content=\"On July 26th, the Aditya Birla Group made a big foray into the branded jewellery retail industry with the launch of &#8216;Indriya&#8217;, a venture supported by a significant investment of Rs. 5,000 crore. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"On July 26th, the Aditya Birla Group made a big foray into the branded jewellery retail industry with the launch of &#8216;Indriya&#8217;, a venture supported by a significant investment of Rs. 5,000 crore. The new brand will operate under the Novel Jewels banner. To mark its debut, Indriya will establish four outlets in Delhi, Jaipur,&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/9201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=9201"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/9201\/revisions"}],"predecessor-version":[{"id":9204,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/9201\/revisions\/9204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/9202"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=9201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=9201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=9201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}