{"id":7746,"date":"2024-03-12T05:58:51","date_gmt":"2024-03-12T05:58:51","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=7746"},"modified":"2024-03-12T05:59:26","modified_gmt":"2024-03-12T05:59:26","slug":"ndc-launches-new-global-platform","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2024\/03\/12\/ndc-launches-new-global-platform\/","title":{"rendered":"NDC launches new global platform"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Natural Diamond Council (NDC)<\/a> announces a new platform that underscores the unique beauty and rarity of natural diamonds, and the ethical responsibility inherent within the global natural diamond industry: Real. Rare. Responsible.<\/p>\n\n\n\n

\u201cOur mission is to inspire and educate consumers on the unique values of natural diamonds and the positive impact and commitments of the industry,\u201d said Kristina Buckley Kayel, Managing Director & CMO-North America at NDC<\/a>. \u201cThe new framework of Real. Rare. Responsible cohesively ties in our mission throughout NDC<\/a>\u2019s editorial destination (naturaldiamonds.com), celebrity ambassador and sustainability global advertising campaigns, as well as all social channels.<\/p>\n\n\n\n

In doing so, these real, billion-year-old finite geological marvels, and the responsible and positive impact of the industry are conveyed consistently across all consumer touchpoints directly and through our retail partners.\u201d<\/p>\n\n\n\n

NDC<\/a>\u2019s Global Ambassador Lily James experienced the importance of real, rare, responsible firsthand through two discovery trips. After James\u2019 life-changing, visit to Botswana, where she toured the Karowe Diamond Mine, experienced the beauty of the Orapa Game Park, and met with the students at Livingstone House Primary School, she was inspired and eager to learn more about the positive effects of diamond recovery in other regions of the world.<\/p>\n\n\n\n

Last week, NDC<\/a> and James embarked on a discovery adventure of the Northwest Territories (NWT) of Canada. It is still a little-known fact that Canada is the world\u2019s third largest producer of diamonds, with the first discovery in the region in the 1990s. Canadian Diamonds are found in the remote Subarctic corner of the world and are predominantly white, high-end \u2018bridal quality\u2019 gems.<\/p>\n\n\n\n

The discovery trip comprised diamond destinations such as the remote Gahcho Ku\u00e9 Diamond Mine site, and Rio Tinto\u2019s Yellowknife splitting facility where they consolidate all rough diamonds to inspect, sort, and assess value. Once-in-a-lifetime experiences included catching the Aurora northern lights, traveling across the infamous Ice Roads, and attending a cultural experience to learn about how the natural diamond industry supports the Yellowknives Dene First Nation traditional way of life.<\/p>\n\n\n\n

\u201cIn addition to Botswana representing a vital part within the natural diamond industry, it\u2019s important to share with the world the fact that Canada also remains an integral role as a natural diamond producer,\u201d shared David Kellie, CEO of NDC<\/a>.<\/p>\n\n\n\n

\u201cVisiting the NWT for the first time with Lily was immensely rewarding,\u201d notes Kellie<\/a>. \u201cBy promoting transparency, sustainability, and ethical practices, the NDC<\/a> seeks to highlight the extraordinary journey of natural diamonds from mine to market. Through bringing awareness to this region, NDC<\/a> aims to empower consumers to make informed decisions about their diamond purchases,\u201d adds Kellie<\/a>.<\/p>\n\n\n\n

The Canadian diamond industry is a vital and responsible one. Nearly $18 Billion of diamond recovery benefits have gone toward local businesses, with a focus and financial contribution of over $8 billion to Indigenous and local people.<\/p>\n\n\n\n

NWT diamond recovery activity also supports several educational opportunities and skill training organizations. Reducing carbon emissions remains an environmental priority, including through alternative sources and technologies of energy such as Rio Tinto\u2019s Wind Turbine farm. The diamond mining companies have a zero-interference policy and work tirelessly with local communities and universities to study and protect the natural environments, wildlife and ecosystems of the region, home to the grizzly bear, caribou, fox, wolverine, and bison, as well as magnificent landscapes of Arctic tundra, boreal forest, and lakes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Natural Diamond Council (NDC) announces a new platform that underscores the unique beauty and rarity of natural diamonds, and the ethical responsibility inherent within the global natural diamond industry: Real. Rare. Responsible. \u201cOur mission is to inspire and educate consumers on the unique values of natural diamonds and the positive impact and commitments of the […]<\/p>\n","protected":false},"author":1,"featured_media":7747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nNDC launches new global platform - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2024\/03\/12\/ndc-launches-new-global-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NDC launches new global platform - JNI\" \/>\n<meta property=\"og:description\" content=\"Natural Diamond Council (NDC) announces a new platform that underscores the unique beauty and rarity of natural diamonds, and the ethical responsibility inherent within the global natural diamond industry: Real. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Natural Diamond Council (NDC) announces a new platform that underscores the unique beauty and rarity of natural diamonds, and the ethical responsibility inherent within the global natural diamond industry: Real. Rare. Responsible. \u201cOur mission is to inspire and educate consumers on the unique values of natural diamonds and the positive impact and commitments of the…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/7746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=7746"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/7746\/revisions"}],"predecessor-version":[{"id":7749,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/7746\/revisions\/7749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/7747"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=7746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=7746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=7746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}