{"id":15003,"date":"2026-09-16T13:26:20","date_gmt":"2026-09-16T13:26:20","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=15003"},"modified":"2026-09-16T13:28:21","modified_gmt":"2026-09-16T13:28:21","slug":"world-gold-council-launches-first-diwali-film-under-the-moment-is-gold-campaign","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/09\/16\/world-gold-council-launches-first-diwali-film-under-the-moment-is-gold-campaign\/","title":{"rendered":"World Gold Council Launches \u2018First Diwali\u2019 Film Under \u2018The Moment is Gold\u2019 Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/09\/IMG-5.jpg\" alt=\"\" class=\"wp-image-15005\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/09\/IMG-5.jpg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/09\/IMG-5-300x180.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/09\/IMG-5-767x460.jpg 767w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/09\/IMG-5-600x360.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/www.gold.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Gold Council<\/a><\/strong> has introduced <strong>\u201cFirst Diwali\u201d<\/strong>, the latest film from its ongoing <strong>\u201cThe Moment is Gold\u201d<\/strong> campaign, celebrating gold\u2019s connection with significant personal occasions, family bonds and cherished traditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by <strong>BBDO India<\/strong>, the film tells the story of a young couple celebrating their <strong>first Diwali with their extended family<\/strong>. At the heart of the narrative is the new bride\u2019s entry into the family, symbolised by a shared ring that is traditionally worn and passed down among the cousins, representing a meaningful family custom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Arti Saxena, Head of Marketing, India, <a href=\"https:\/\/www.gold.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Gold Council<\/a><\/strong>, said the campaign aims to highlight gold\u2019s enduring role in weddings, festivals and important family moments, while reflecting how consumers are discovering new ways to celebrate and express themselves. She added that gold continues to represent <strong>love, belonging and aspiration<\/strong>, while the campaign seeks to strengthen its relevance among today\u2019s consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Josy Paul, Chairman &amp; Chief Creative Officer, BBDO India<\/strong>, said the campaign is expanding the way gold is perceived, particularly among <strong>Gen Z and millennials<\/strong>, who increasingly value individuality, self-expression and everyday wearability. He noted that the initiative seeks to move beyond traditional occasion-based gold purchases and position gold as a <strong>contemporary lifestyle choice and expression of everyday celebrations<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign will be promoted across <strong>television, digital and OTT platforms, connected TV, social media and print<\/strong>, with <strong>WPP Media<\/strong> serving as the media partner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The World Gold Council has introduced \u201cFirst Diwali\u201d, the latest film from its ongoing \u201cThe Moment is Gold\u201d campaign, celebrating gold\u2019s connection with significant personal occasions, family bonds and cherished traditions. Created by BBDO India, the film tells the story of a young couple celebrating their first Diwali with their extended family. At the heart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Gold Council Launches \u2018First Diwali\u2019 Film Under \u2018The Moment is Gold\u2019 Campaign - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/09\/16\/world-gold-council-launches-first-diwali-film-under-the-moment-is-gold-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Gold Council Launches \u2018First Diwali\u2019 Film Under \u2018The Moment is Gold\u2019 Campaign - JNI\" \/>\n<meta property=\"og:description\" content=\"The World Gold Council has introduced \u201cFirst Diwali\u201d, the latest film from its ongoing \u201cThe Moment is Gold\u201d campaign, celebrating gold\u2019s connection with significant personal occasions, family bonds and cherished traditions. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"The World Gold Council has introduced \u201cFirst Diwali\u201d, the latest film from its ongoing \u201cThe Moment is Gold\u201d campaign, celebrating gold\u2019s connection with significant personal occasions, family bonds and cherished traditions. Created by BBDO India, the film tells the story of a young couple celebrating their first Diwali with their extended family. At the heart&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/15003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=15003"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/15003\/revisions"}],"predecessor-version":[{"id":15006,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/15003\/revisions\/15006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/15004"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=15003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=15003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=15003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}