{"id":14903,"date":"2026-08-21T06:20:06","date_gmt":"2026-08-21T06:20:06","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=14903"},"modified":"2026-08-21T06:20:12","modified_gmt":"2026-08-21T06:20:12","slug":"ekatra-achieves-rs-100-crore-valuation-within-100-days-secures-rs-10-crore-strategic-investment","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/08\/21\/ekatra-achieves-rs-100-crore-valuation-within-100-days-secures-rs-10-crore-strategic-investment\/","title":{"rendered":"Ekatra Achieves Rs 100 Crore Valuation Within 100 Days, Secures Rs 10 Crore Strategic Investment"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ekatra Achieves Rs 100 Crore Valuation Within 100 Days, Secures Rs 10 Crore Strategic Investment<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/08\/IMG-3.jpeg\" alt=\"\" class=\"wp-image-14905\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px;height:auto\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/08\/IMG-3.jpeg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/08\/IMG-3-300x180.jpeg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/08\/IMG-3-767x460.jpeg 767w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/08\/IMG-3-600x360.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ekatrajewels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ekatra Retail Ventures Pvt. Ltd.<\/a><\/strong>, a company focused on <strong>design, technology and content<\/strong>, has secured <strong>Rs 10 crore in strategic investment at a valuation of Rs 100 crore<\/strong>, just <strong>100 days after its launch<\/strong>. The funding round included participation from strategic investors and comes after <strong>Rs 10 crore in founder capital<\/strong> was invested during two years of pre-launch development. The fresh funds will be used to strengthen <strong>brand building, expand retail operations and accelerate product innovation<\/strong> across India and global markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by <strong>Pavitra Gandhi<\/strong>, Ekatra has also introduced <strong><a href=\"https:\/\/ekatrajewels.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Ekta Kapoor and Sussanne Khan as Co-Founders of Ekatra Jewels<\/a><\/strong>, with <strong>Sussanne Khan also serving as Co-Founder and Design Director<\/strong>. The company operates a <strong>vertically integrated, farm-to-finger model<\/strong>, managing its value chain from production to finished jewellery. Ekatra cultivates and cuts its own <strong>Type IIa lab-grown diamonds<\/strong>, considered the rarest diamond category and accounting for approximately 2% of diamonds. The company also holds <strong>four patented cuts<\/strong>, including the <strong>108-facet Shristi Ratna\u2122<\/strong>, as well as proprietary technology for hollow gold construction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ekatrajewels.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Pavitra Gandhi, Founder, Ekatra Jewels<\/a>, said:<\/strong><br><em>\u201cEkatra was founded on the belief that the future of luxury depends on controlling every stage of the journey\u2014from innovation and craftsmanship to the final consumer experience. This investment reinforces our vision and provides the foundation to scale responsibly, enter global markets and continue developing jewellery that brings together technology, design and effortless everyday luxury.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ekatrajewels.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Vasuki Punj, Founder &amp; Strategic Investor<\/a>, said:<\/strong><br><em>\u201cRight from the beginning, our priority has been to create a differentiated business built on strong fundamentals rather than pursuing short-term achievements. This investment demonstrates confidence in Ekatra\u2019s long-term vision, vertically integrated approach and potential to establish a globally relevant luxury brand from India.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ekatrajewels.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Ekta Kapoor, Co-Founder, Ekatra Jewels<\/a>, said:<\/strong><br><em>\u201cEvery industry eventually reaches a stage where traditional approaches need to give way to reinvention. I believe luxury has reached that point today. Ekatra is not simply entering the jewellery industry; it aims to challenge established conventions through innovation, design and a fresh approach to fine jewellery. The brands that shape the future are those willing to rethink the rules, and that is precisely what we are creating with Ekatra.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The development comes at a time when <strong>gold prices in India have crossed Rs 1.5 lakh per 10 grams<\/strong>, representing an increase of more than 30% over the past year and prompting the jewellery industry to reconsider how much gold is actually required to create substantial designs. During its two-year pre-launch phase, Ekatra focused on addressing this challenge through its <strong>hollow gold construction technology<\/strong>, which creates the visual scale and presence of statement jewellery while significantly reducing the quantity of gold required. The approach effectively <strong>engineers volume rather than simply increasing the amount of metal used<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sussanne Khan\u2019s newly introduced OH MY GOLD collection<\/strong> represents the first major expression of this technology and design philosophy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ekatrajewels.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Sussanne Khan, Co-Founder and Creative Director, Ekatra Jewels<\/a>, said:<\/strong><br><em>\u201cWith OH MY GOLD, we wanted to rethink what statement jewellery can be. The collection is based on a simple yet powerful idea: jewellery can appear bold, oversized and luxurious without requiring large quantities of gold. By combining genuine gold, innovative engineering and Indian-made lab-grown diamonds, we have created pieces that deliver a strong visual impact while remaining remarkably lightweight and comfortable for everyday wear. It offers the appearance of substantial jewellery without the weight.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a portfolio of <strong>over 5,000 designs<\/strong> created for markets including <strong>India, the United States and the Middle East<\/strong>, Ekatra aims to establish itself as a <strong>globally recognised luxury jewellery brand originating from India<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ekatra Achieves Rs 100 Crore Valuation Within 100 Days, Secures Rs 10 Crore Strategic Investment Ekatra Retail Ventures Pvt. Ltd., a company focused on design, technology and content, has secured Rs 10 crore in strategic investment at a valuation of Rs 100 crore, just 100 days after its launch. The funding round included participation from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ekatra Achieves Rs 100 Crore Valuation Within 100 Days, Secures Rs 10 Crore Strategic Investment - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/08\/21\/ekatra-achieves-rs-100-crore-valuation-within-100-days-secures-rs-10-crore-strategic-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekatra Achieves Rs 100 Crore Valuation Within 100 Days, Secures Rs 10 Crore Strategic Investment - JNI\" \/>\n<meta property=\"og:description\" content=\"Ekatra Achieves Rs 100 Crore Valuation Within 100 Days, Secures Rs 10 Crore Strategic Investment Ekatra Retail Ventures Pvt. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Ekatra Achieves Rs 100 Crore Valuation Within 100 Days, Secures Rs 10 Crore Strategic Investment Ekatra Retail Ventures Pvt. Ltd., a company focused on design, technology and content, has secured Rs 10 crore in strategic investment at a valuation of Rs 100 crore, just 100 days after its launch. The funding round included participation from&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=14903"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14903\/revisions"}],"predecessor-version":[{"id":14906,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14903\/revisions\/14906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/14904"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=14903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=14903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=14903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}