{"id":14697,"date":"2026-06-22T11:17:44","date_gmt":"2026-06-22T11:17:44","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=14697"},"modified":"2026-06-22T11:22:18","modified_gmt":"2026-06-22T11:22:18","slug":"vbj-launches-parro-collection-celebrating-nature-through-timeless-craftsmanship","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/06\/22\/vbj-launches-parro-collection-celebrating-nature-through-timeless-craftsmanship\/","title":{"rendered":"VBJ Launches \u2018Parro\u2019 Collection, Celebrating Nature Through Timeless Craftsmanship"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">VBJ Launches \u2018Parro\u2019 Collection, Celebrating Nature Through Timeless Craftsmanship<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/06\/IMG-4-1.jpg\" alt=\"\" class=\"wp-image-14699\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/06\/IMG-4-1.jpg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/06\/IMG-4-1-300x180.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/06\/IMG-4-1-768x461.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/06\/IMG-4-1-600x360.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ \u2013 Vummidi Bangaru Jewellers<\/a> has unveiled <strong><a href=\"https:\/\/www.vummidi.com\/jewellery\/parro.html\" target=\"_blank\" rel=\"noreferrer noopener\">Parro \u2013 The Signature Parrot Collection<\/a><\/strong>, a distinctive jewellery line inspired by the parrot, a bird long associated with prosperity, love, wisdom, and freedom across cultures. The collection translates the bird\u2019s vibrant character into elegant jewellery pieces that blend heritage craftsmanship with contemporary design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drawing on more than 125 years of jewellery-making excellence, <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> has transformed the iconic parrot motif into a sophisticated design language featuring intricate silhouettes, sculptural forms, and refined detailing. The result is a collection that combines traditional artistry with modern aesthetics, offering pieces that are both expressive and timeless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking about the launch, <a href=\"https:\/\/www.vummidi.com\/historyofvbj\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Amarendran Vummidi<\/strong>, Managing Partner of VBJ<\/a>, said the collection goes beyond merely replicating nature\u2019s beauty. Instead, it captures the essence of a bird that symbolizes joy, intelligence, and companionship in Indian culture. He noted that Parro reflects <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a>\u2019s commitment to evolving heritage-inspired designs while staying rooted in exceptional craftsmanship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crafted in gold and diamonds, enhanced with vibrant gemstones and coloured enamel, the collection draws inspiration from the parrot\u2019s emerald-green plumage, graceful movement, and striking presence. Featuring statement necklaces, earrings, bracelets, and rings, <a href=\"https:\/\/www.vummidi.com\/jewellery\/parro.html\" target=\"_blank\" rel=\"noreferrer noopener\">Parro<\/a> is designed to balance luxury and versatility, making it suitable for both special occasions and everyday wear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.vummidi.com\/historyofvbj\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Jithendra Vummidi<\/strong>, Managing Partner of VBJ<\/a>, highlighted the emotional significance of jewellery, noting that every purchase represents a personal story, milestone, or expression of individuality. He described <a href=\"https:\/\/www.vummidi.com\/jewellery\/parro.html\" target=\"_blank\" rel=\"noreferrer noopener\">Parro<\/a> as a collection that offers customers distinctive, versatile pieces that seamlessly transition from celebratory moments to daily elegance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection further showcases <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a>\u2019s dedication to original design, with every motif conceptualised at the brand\u2019s in-house Creative Centre and meticulously crafted by skilled artisans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sharing insights into the creative process, <strong>Anupam Karmakar<\/strong>, Creative Head at VBJ and a WorldSkills Expert, explained that the team sought to reinterpret the traditional \u201ckili\u201d motif rather than simply recreate the bird. Working alongside senior designer Ahalya, the team explored fluid forms, balanced proportions, and intricate details to create jewellery that feels contemporary while preserving its cultural roots. Every curve, gemstone placement, and enamel accent was carefully considered to ensure a harmonious blend of expression and timelessness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a fifth-generation family-owned jewellery house, <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> is also renowned for creating the historic <strong>Sengol<\/strong>, a symbol deeply linked to India\u2019s democratic heritage. Rediscovered through extensive research by the <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> team, the Sengol was reinstated in the new Parliament building by Narendra Modi. Continuing its legacy of innovation and heritage, <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> is also preparing to launch its largest jewellery showroom on Coimbatore\u2019s 100ft Road.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/www.vummidi.com\/jewellery\/parro.html\" target=\"_blank\" rel=\"noreferrer noopener\">Parro<\/a>, <a href=\"https:\/\/www.vummidi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VBJ<\/a> once again showcases its ability to transform inspiration from nature into meaningful jewellery creations, where imagination, craftsmanship, and tradition come together in designs that are both distinctive and enduring.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VBJ Launches \u2018Parro\u2019 Collection, Celebrating Nature Through Timeless Craftsmanship VBJ \u2013 Vummidi Bangaru Jewellers has unveiled Parro \u2013 The Signature Parrot Collection, a distinctive jewellery line inspired by the parrot, a bird long associated with prosperity, love, wisdom, and freedom across cultures. The collection translates the bird\u2019s vibrant character into elegant jewellery pieces that blend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VBJ Launches \u2018Parro\u2019 Collection, Celebrating Nature Through Timeless Craftsmanship - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/06\/22\/vbj-launches-parro-collection-celebrating-nature-through-timeless-craftsmanship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VBJ Launches \u2018Parro\u2019 Collection, Celebrating Nature Through Timeless Craftsmanship - JNI\" \/>\n<meta property=\"og:description\" content=\"VBJ Launches \u2018Parro\u2019 Collection, Celebrating Nature Through Timeless Craftsmanship VBJ \u2013 Vummidi Bangaru Jewellers has unveiled Parro \u2013 The Signature Parrot Collection, a distinctive jewellery line inspired by the parrot, a bird long associated with prosperity, love, wisdom, and freedom across cultures. 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