{"id":14445,"date":"2026-05-18T07:42:38","date_gmt":"2026-05-18T07:42:38","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=14445"},"modified":"2026-05-18T08:38:40","modified_gmt":"2026-05-18T08:38:40","slug":"jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/05\/18\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\/","title":{"rendered":"Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-3-5.jpg\" alt=\"\" class=\"wp-image-14447\" style=\"border-width:3px;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;width:700px\" srcset=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-3-5.jpg 1000w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-3-5-300x180.jpg 300w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-3-5-768x461.jpg 768w, https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/IMG-3-5-600x360.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.josalukkasonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jos Alukkas<\/a> has unveiled a new platinum jewellery campaign featuring brand ambassador <a href=\"https:\/\/dulquer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dulquer Salmaan<\/a>, marking a significant step in the brand\u2019s luxury jewellery journey. Launched on 15th May 2026, the campaign captures the timeless elegance and individuality associated with platinum, brought to life through Dulquer\u2019s charismatic and refined persona.<\/p>\n\n\n\n<p>The campaign introduces an exclusive collection of contemporary platinum jewellery, including rings, chains, bracelets, and other finely crafted pieces designed for both men and women. Blending modern aesthetics with the brand\u2019s long-standing legacy of craftsmanship, the collection reflects sophistication and personal expression.<\/p>\n\n\n\n<p>Speaking about the initiative, <a href=\"https:\/\/www.josalukkasonline.com\/aboutus\" target=\"_blank\" rel=\"noreferrer noopener\">Varghese Alukkas, Managing Director of Jos Alukkas<\/a>, stated that the brand has always focused on jewellery that represents beauty, meaning, and aspiration. He added that <a href=\"https:\/\/dulquer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dulquer Salmaan<\/a>\u2019s authenticity and modern appeal perfectly complement the values of the brand and the spirit of the collection, while also encouraging a new generation to embrace platinum as a symbol of individuality and elegance.<\/p>\n\n\n\n<p>Sujala Martis, Director \u2013 Consumer Marketing (India), <a href=\"https:\/\/platinumguild.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Platinum Guild International<\/a>, highlighted platinum\u2019s growing appeal in the men\u2019s jewellery segment, noting that its rarity, strength, and understated confidence make it an ideal choice for modern men. She further shared that the <a href=\"https:\/\/www.josalukkasonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jos Alukkas<\/a> Men of Platinum campaign, titled \u201cThe Icon\u2019s Signature,\u201d celebrates <a href=\"https:\/\/dulquer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dulquer Salmaan<\/a>\u2019s affinity for platinum and positions the metal as a reflection of character, style, and enduring values.<\/p>\n\n\n\n<p>Through this campaign, <a href=\"https:\/\/www.josalukkasonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jos Alukkas<\/a> aims to strengthen its presence in the luxury jewellery segment while inspiring customers to choose platinum for life\u2019s meaningful occasions. The campaign will be promoted across digital, print, and in-store platforms in India as well as international markets, reaffirming the brand\u2019s commitment to innovation, excellence, and contemporary luxury.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan Jos Alukkas has unveiled a new platinum jewellery campaign featuring brand ambassador Dulquer Salmaan, marking a significant step in the brand\u2019s luxury jewellery journey. Launched on 15th May 2026, the campaign captures the timeless elegance and individuality associated with platinum, brought to life through Dulquer\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/05\/18\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan - JNI\" \/>\n<meta property=\"og:description\" content=\"Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan Jos Alukkas has unveiled a new platinum jewellery campaign featuring brand ambassador Dulquer Salmaan, marking a significant step in the brand\u2019s luxury jewellery journey. Launched on 15th May 2026, the campaign captures the timeless elegance and individuality associated with platinum, brought to life through Dulquer\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/05\/18\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\/\" \/>\n<meta property=\"og:site_name\" content=\"JNI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jewellerynewsindia\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T07:42:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T08:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jewellerynewsindia.com\/wp-content\/uploads\/2026\/05\/feat-3-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JNI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:site\" content=\"@JNI2016\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JNI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/05\\\/18\\\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/05\\\/18\\\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\\\/\"},\"author\":{\"name\":\"JNI\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#\\\/schema\\\/person\\\/609b5450ad33d2380f1efceabcc1e280\"},\"headline\":\"Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan\",\"datePublished\":\"2026-05-18T07:42:38+00:00\",\"dateModified\":\"2026-05-18T08:38:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/05\\\/18\\\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\\\/\"},\"wordCount\":305,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/05\\\/18\\\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jewellerynewsindia.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/feat-3-10.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/05\\\/18\\\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/05\\\/18\\\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\\\/\",\"url\":\"https:\\\/\\\/jewellerynewsindia.com\\\/index.php\\\/2026\\\/05\\\/18\\\/jos-alukkas-unveils-new-platinum-jewellery-campaign-starring-dulquer-salmaan\\\/\",\"name\":\"Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan - 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Jos Alukkas Unveils New Platinum Jewellery Campaign Starring Dulquer Salmaan Jos Alukkas has unveiled a new platinum jewellery campaign featuring brand ambassador Dulquer Salmaan, marking a significant step in the brand\u2019s luxury jewellery journey. Launched on 15th May 2026, the campaign captures the timeless elegance and individuality associated with platinum, brought to life through Dulquer\u2019s&hellip;","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=14445"}],"version-history":[{"count":2,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14445\/revisions"}],"predecessor-version":[{"id":14450,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14445\/revisions\/14450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/14446"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=14445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=14445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=14445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}