{"id":14441,"date":"2026-05-18T06:55:39","date_gmt":"2026-05-18T06:55:39","guid":{"rendered":"https:\/\/jewellerynewsindia.com\/?p=14441"},"modified":"2026-05-18T06:56:29","modified_gmt":"2026-05-18T06:56:29","slug":"aditya-roy-kapur-teams-up-with-giva-to-redefine-gifting-norms-with-the-message-men-deserve-gifts-too","status":"publish","type":"post","link":"https:\/\/jewellerynewsindia.com\/index.php\/2026\/05\/18\/aditya-roy-kapur-teams-up-with-giva-to-redefine-gifting-norms-with-the-message-men-deserve-gifts-too\/","title":{"rendered":"Aditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message \u2013 Men Deserve Gifts Too"},"content":{"rendered":"\n

Aditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message \u2013 Men Deserve Gifts Too<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

GIVA<\/a>, India\u2019s fastest-growing fine jewellery brand, has unveiled \u2018Men Want Gifts Too\u2019 \u2014 a fresh cultural movement and campaign that shines the spotlight on men, encouraging them to be celebrated, appreciated, and gifted. Leading the campaign is Bollywood star Aditya Roy Kapur<\/a> as the face of GIVA\u2019s Men\u2019s Silver collection.<\/p>\n\n\n\n

The campaign was sparked by a simple yet powerful question posed on social media: #ChahiyeKyaLadkonko? The response poured in instantly, with men and their loved ones expressing a desire to feel seen, valued, and included in gifting culture. Listening closely to this sentiment, GIVA<\/a> transformed the conversation into a full-fledged movement.<\/p>\n\n\n\n

The campaign film features Aditya Roy Kapur<\/a> scrolling through his phone, casually telling his girlfriend about the gifts other men receive from their partners \u2014 gifts he secretly wishes for himself. The moment takes a heartwarming turn when she surprises him with a piece from GIVA Men Silver. Light-hearted, relatable, and authentic, the film captures a modern gifting narrative with charm and humour.<\/p>\n\n\n\n

Speaking on the launch, Ishendra Agarwal, Founder of GIVA<\/a>, said, \u201cAt GIVA<\/a>, we have always believed jewellery is for everyone. For years, men have remained on the sidelines of gifting culture, quietly hoping someone would think of them too. When we asked #ChahiyeKyaLadkonko, India answered louder than we imagined.<\/p>\n\n\n\n

\u2018Men Want Gifts Too\u2019 is our way of saying \u2014 now it\u2019s your turn. Our men\u2019s silver collection is designed for the modern man: understated, confident, and worthy of celebration. We couldn\u2019t have found a better face than Aditya Roy Kapur to represent that spirit.\u201d<\/p>\n\n\n\n

Crafted in 925 sterling silver, the GIVA<\/a> Men Silver collection features chains, rings, bracelets, and kada designed for the contemporary Indian man who embraces his individuality with confidence. The collection starts at \u20b9799 and is available online and across GIVA<\/a> stores nationwide.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Aditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message \u2013 Men Deserve Gifts Too GIVA, India\u2019s fastest-growing fine jewellery brand, has unveiled \u2018Men Want Gifts Too\u2019 \u2014 a fresh cultural movement and campaign that shines the spotlight on men, encouraging them to be celebrated, appreciated, and gifted. Leading the campaign […]<\/p>\n","protected":false},"author":1,"featured_media":14442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nAditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message \u2013 Men Deserve Gifts Too - JNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewellerynewsindia.com\/index.php\/2026\/05\/18\/aditya-roy-kapur-teams-up-with-giva-to-redefine-gifting-norms-with-the-message-men-deserve-gifts-too\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message \u2013 Men Deserve Gifts Too - JNI\" \/>\n<meta property=\"og:description\" content=\"Aditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message \u2013 Men Deserve Gifts Too GIVA, India\u2019s fastest-growing fine jewellery brand, has unveiled \u2018Men Want Gifts Too\u2019 \u2014 a fresh cultural movement and campaign that shines the spotlight on men, encouraging them to be celebrated, appreciated, and gifted. 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href=\"https:\/\/jewellerynewsindia.com\/index.php\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Aditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message \u2013 Men Deserve Gifts Too GIVA, India\u2019s fastest-growing fine jewellery brand, has unveiled \u2018Men Want Gifts Too\u2019 \u2014 a fresh cultural movement and campaign that shines the spotlight on men, encouraging them to be celebrated, appreciated, and gifted. Leading the campaign…","_links":{"self":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/comments?post=14441"}],"version-history":[{"count":1,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14441\/revisions"}],"predecessor-version":[{"id":14444,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/posts\/14441\/revisions\/14444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media\/14442"}],"wp:attachment":[{"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/media?parent=14441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/categories?post=14441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jewellerynewsindia.com\/index.php\/wp-json\/wp\/v2\/tags?post=14441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}